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Smart content | Frequently Asked Questions

Last updated: June 28, 2023

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Content Hub   Professional , Enterprise
Find answers to common questions about smart content. You can add smart content to marketing emails, blog posts, landing pages, website pages, and templates. 

Which modules support smart content?

The module types that support smart content depend on which content tool you're using:

How do I know where I've placed my smart content in HubSpot?

Within the email editors , smart modules are labeled with a tag in the upper right that states: This is a smart module. 

Can I use more than one category per smart module?

No. When you make a module smart, you can only choose one category. You can add multiple smart rules for the same category. 

For example, if you add smart rules based on list memberships, you can't apply smart rules based on another category, such as device type. You could, however, make rules for multiple lists. 

Is there a limit on how many rules I can have per smart module?

There is a limit of 256 smart rules per module. 

Can I insert a smart CTA into a smart rich text module? (Marketing Hub Professional or Enterprise only)

Although you can insert a smart CTA into a smart rich text module, it's not recommended due to the added complexity.

Can I use smart content to only show a form to some visitors?

Yes. You can add a form's embed code to the source code of a smart rich text module. 

Can I use smart content on a thank you page?

Smart content should not be used on a thank you page. When a visitor submits a form and is redirected to a thank you page, there isn't enough time for HubSpot to determine if the contact meets the smart content rules on the thank you page.

Can I use smart content in a blog post?

Using smart content in a blog post is not best practice, as each blog post should answer one specific question for one particular audience. Smart content in your blog may be misleading to RSS readers and may harm your SEO.  Blog posts do support smart content in all modules except the Blog content module. 

How do I test my smart content?

After you set up your smart content in HubSpot, you can navigate to the page or email editor and preview the smart content as one of your website visitors or email recipients.

Can I use smart content on my external page?

You can use smart CTAs on any external page. Smart forms and modules can only be used on HubSpot pages.

For a smart CTA to work as expected:

  • Your external page must have your HubSpot tracking code installed.
  • The CTA embed code must not be stripped by the external page.
  • If you're using multiple external subdomains, they must be tracked in your additional site domains and Automatic cross-domain linking must be turned on. This allows HubSpot to identify the same visitor across subdomains.

Additionally, if a visitor has cookies blocked by their web browser or network security policies, they will not be shown a smart variation. 

How does smart content know the referral source of a visitor?

HubSpot uses referrer information that is passed along when a visitor clicks a link from another website to your website to determine their referral source.

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