Last updated: February 23, 2022
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With personalization tokens, you can show personalized content to your contacts based on their property values in your CRM. Personalization can increase engagement with your website and email campaigns. You can personalize content in your HubSpot emails, website pages, and landing pages with any default contact property or custom contact property.
This article covers how to add personalized content to rich text modules in the page editor, the marketing email editor, and in your page and email templates. Learn how to add personalization to your email subject lines and your sales email templates or snippets.
Please note: personalization is not available for landing pages created with a starter template or any pages hosted externally.
Personalization tokens represent property values for CRM objects like contacts or companies. In order for personalization tokens to show a value, the contact viewing it must be a tracked visitor with a contact record in your CRM and a known property value for that token.
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