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HubSpot's default company properties

Last updated: February 15, 2024

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HubSpot has a number of default company properties where important information about your companies is stored. You can also create custom company properties to capture the information most relevant to your business needs.

Learn more about HubSpot’s default contact properties, default deal properties, default ticket properties, and how to manage your properties, including viewing their internal names and creating new custom properties.

Company Information

  • About us: a short description of the company.
  • Annual revenue*: the actual or estimated annual revenue of the company.
  • Business units: the business units the company is assigned to.
  • City*: the city where the company is located.
  • Close date: the date the company became your customer. This will be automatically set by HubSpot based on associated deals only if the Set lifecycle stage when a deal is won setting is turned on.
  • Company domain name: the company's website domain. HubSpot Insights uses this domain to provide you with basic information about the company. Every property marked with an asterisk (*) can be populated automatically by HubSpot Insights once the domain name is populated.
  • Company owner: the HubSpot user that the company is assigned to. You can assign additional users to a company record by creating a custom HubSpot user property.
  • Country*: the country where the company is located.
  • Create date: the date the company was added to your account.
  • Created by user ID: the user that created the company. This value is automatically set by HubSpot and cannot be modified.
  • Description*: a short statement about the company's mission and goals.
  • First contact create date: the date the first contact for this company was created in your account. This can pre-date the company's Create date property. This is set automatically by HubSpot.
  • First deal created date: the date the first deal was created for a contact at this company. This is set automatically by HubSpot.
  • Ideal Customer Profile Tier: the categorization of how well a company matches your ideal customer profile, with Tier 1 being the closest to your ideal customer profile, as populated by you and your users when carrying out your account-based marketing strategy.
  • Industry*: the type of business the company performs. By default, this property has approximately 150 pre-defined options to select from. These options cannot be deleted, as they are used by HubSpot Insights, but you can add new custom options to meet your needs.
  • Is public*: whether the company is publicly traded.
  • Last activity date: the last date and time a note, call, tracked and logged sales email, meeting, LinkedIn/SMS/WhatsApp message, task, or chat was logged on the company record. This is set automatically by HubSpot based on the most recent date/time set for an activity. For example, if a user logs a call and indicates that it occurred the day before, the Last activity date property will show yesterday's date.
  • Last contacted: the timestamp from the most recent chat conversation, call, email, or meeting logged for this company. This is set automatically by HubSpot.
  • Last modified date: the last time any property was modified for this company. This is set automatically by HubSpot.
  • Last Engagement Date: the last date and time of one-to-one email opens and clicks, lead revisits, meeting bookings, and form submissions on the company record. This is set automatically by HubSpot based on the date/time set for an activity when it's logged on the record.
  • Latest source: source of the last session attributed to any contacts that are associated with the company. This is set automatically by HubSpot based on associated contacts' most recent Latest source value.
  • Latest source data 1: additional source details of the last session attributed to any contacts that are associated with this company.
  • Latest source data 2: additional source details of the last session attributed to any contacts that are associated with this company.
  • Latest source timestamp: timestamp of when the latest source occurred, based on associated contacts' most recent Latest source value.
  • Lead status: the company's sales, prospecting, or outreach status. By default, this property has five options. Learn how to edit a property, if you'd like more options.
  • Lifecycle stage: a property used to indicate at what point the company is within the marketing/sales process. Learn more about automatically syncing the company's lifecycle stage to all associated contacts.
  • Merged Company IDs: the Record IDs of companies that were merged into the company record. This is automatically set by HubSpot once a company merge is completed.
  • Name*: the name of the company.
  • Next activity date: the date of the next upcoming activity for a company. This is set automatically by HubSpot based on user actions in the company record. This includes logging a future call, sales email, meeting, scheduling a future meeting, or scheduling a task to be done in the future.
  • Number of associated contacts: the number of contacts associated with the company. This is updated automatically by HubSpot.
  • Number of associated deals: the number of deals in the HubSpot CRM associated with the company. This is updated automatically by HubSpot.
  • Number of child companies: the number of child companies of this company.
  • Number of employees*: total number of people who work for the company.
  • Number of open deals: the number of open deals associated with the company. Open deals are deals that are not in closed-won or closed-lost deal stages
  • Owner assigned date: the timestamp for when a record owner was assigned to the company. This is set automatically by HubSpot.
  • Parent company: the company ID of the company's parent company.
  • Phone number*: the company's primary phone number.
  • Postal code*: postal or zip code for the company.
  • Recent deal amount: the value of the last associated deal closed as won. This is set automatically by HubSpot.
  • Recent deal close date: the date of the last associated deal closed as won. This is set automatically by HubSpot.
  • Record ID: the unique identifier for the company. This field is set automatically and cannot be edited. This can be used when updating companies through importing or through API.
  • Record Source: how the company was created. This is automatically set by HubSpot.
  • State/Region*: the state or region where the company is located.
  • Street address*: the street address of the company.
  • Street address 2*: additional address information for the company.
  • Target account: whether the company is considered a target account in your account-based marketing strategy.
  • Time zone*: the time zone where the company or organization is located.
  • Total money raised*: the amount of money raised by the company.
  • Total revenue: the total value of deals closed with the company or organization. This is set automatically by HubSpot.
  • Type: the company's relationship to you (e.g., prospect, partner, reseller, vendor, or other).
  • Web Technologies: the web technologies used by the company or organization. The options are created by HubSpot insights and cannot be edited.
  • Website URL*: the company's web address. Filling in this property will also fill in Company domain name
  • Year founded*: the year the company was created.

Social Media Information

  • Facebook company page*: the URL of the company's Facebook page.
  • Facebook fans: the number of Facebook fans the company has.
  • Google Plus page: the URL of the company's Google Plus page.
  • LinkedIn bio*: the company's LinkedIn bio.
  • LinkedIn company page*: the URL of the company's LinkedIn page.
  • Twitter bio: the company's Twitter bio.
  • Twitter followers: the number of Twitter followers the company has.
  • Twitter handle*: the company's Twitter handle.

Email Information

By default, Email Information contains no properties.

Web Analytics History

  • Days to close: the number of days between the day the company was added to your account and the day they became a customer. This is set automatically by HubSpot based on the company's values for the Create date and Close date properties. If a company is missing a close date, the Days to close property will not be automatically updated. You can can either manually update the close date, or turn on the Set lifecycle stage when a deal is won setting to automatically set the close date based on associated deals.
  • First touch converting campaign: the campaign responsible for the first touch creation of the first contact associated with this company.
  • Last touch converting campaign: the campaign responsible for the last touch creation of the first contact associated with this company.
  • Number of pageviews: the total number of pageviews for all contacts associated with this company. This is set automatically by HubSpot.
  • Number of sessions: the total number of sessions for all contacts associated with this company. This is set automatically by HubSpot.
  • Original source data 1: information about the original source of the contact with the earliest activity for this company.
  • Original source data 2: additional information about the original source of the contact with the earliest activity for this company.
  • Original source: the source (Organic search, Paid search, Email marketing, Social media, Referrals, Other campaigns, Direct traffic, or Offline sources) for the contact with the earliest activity for this company.
  • Time first seen: the first activity of any contact associated with this company. This is set automatically by HubSpot.
  • Time last seen: the most recent activity of any contact associated with this company. This is set automatically by HubSpot.
  • Time of first session: the time of the first visit by a contact associated with this company. This is set automatically by HubSpot.
  • Time of last session: the time of the most recent session of a contact associated with this company. This is set automatically by HubSpot.

Conversion Information

  • First conversion: the first form submitted by any contact associated with the company. This is set automatically by HubSpot.
  • First conversion date: the date of the first conversion by any contact associated with the company. This is set automatically by HubSpot.
  • Number of form submissions: the total number of forms submitted by all contacts associated with the company. This is set automatically by HubSpot.
  • Recent conversion: the last form submitted by a contact associated with the company. This is set automatically by HubSpot.
  • Recent conversion date: the date of the most recent conversion by a contact associated with the company. This is set automatically by HubSpot.

* If you provide a company's website domain name, HubSpot will attempt to automatically populate the properties marked with an asterisk (*) with HubSpot Insights. Learn how to disable this feature.

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