Last updated: January 29, 2024
Personalized content attracts your viewer's attention, and improves engagement with your content. Personalization tokens render property values based on your tracked contacts' associated CRM records. If someone viewing your content doesn't have a value for the property you're using to personalize your content, the default value will be shown instead.
When inserting a personalization token, you can set a default value directly within the content editor. You can also apply the global default value set for the personalization token, which is managed within your account settings.
Each personalization token within a rich text module can have a unique default value. This is useful if you have variations of your content in different languages, or if you’re using the same personalization token more than once within the same content.
Navigate to your content:
You can set global default values for personalization tokens used in your landing pages, website, pages, and marketing emails within your account settings.
To set the default values for personalization tokens used in your marketing emails: