Add personalization tokens to an email subject line

Last updated: July 16, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise
  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Email.
  • Hover over the name of the email you want to edit and click Edit, or click Create email at the upper right.
  • In the email editor, click Edit details.
  • Locate the Subject line field and click Personalize.
  • In the dialog box, click the Type dropdown menu and select Contacts or Company
  • Click the Property dropdown menu, and select the contact property or company property you want to use. 
  • Add a local default value or choose to Use this property's global default value. Click Insert
personalize subject line

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