Email

What is CAN-SPAM?

Last updated: December 13, 2016

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise
  • The CAN-SPAM Act of 2003 covers commercial email messages in the United States. The European Union has a similar ePrivacy Directive.
  • The CAN-SPAM Act requires providing a visible and operable unsubscribe mechanism in all emails, and a legitimate physical address (or P.O. Box) of the business promoting its product or service.
  • HubSpot email templates are designed to include all required components of the CAN-SPAM laws, and cannot be modified to remove them. For more information, please see How to set up your email footer information
  • You can customize the text of the footer by editing the CAN-SPAM module for a particular email template.
  • To do this, go to Content > Email > Template Builder and select an email template to edit.
  • Next to the CAN-SPAM module, click on the Gear icon > Edit Options
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For custom coded email templates, please see HubSpot Template Documentation for Email