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Campaigns | Frequently Asked Questions

Last updated: February 10, 2023

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

Find answers and general information quickly about the campaigns tool and campaign analytics tool in HubSpot.


How do I analyze campaigns?

If you want to measure how well a specific campaign is doing, learn how to analyze your campaign.

If you want to analyze how well your campaigns are doing on an aggregated level, learn how to analyze campaign performance with the analytics tool.

Can I edit the name of a campaign?

You can update the name of a campaign. Once you rename the campaign, HubSpot will create and add a new utm_campaign value for all future tracking URLs associated with your campaign. The old utm_campaign value will still be connected to your campaign to ensure the continuity of your historical data.

To rename a campaign:

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • Hover over the campaign and click Actions > Edit campaign.
  • In the right panel, click the campaign name to edit it.
  • After updating the campaign's name, at the bottom of the panel, click Save.


What’s the difference between a campaign and a utm_campaign?

Campaigns and utm_campaign tags differ in utility:

  • HubSpot campaigns are used to tag related marketing assets and content in HubSpot so you can easily measure the effectiveness of your collective marketing efforts.
  • utm_campaign tags are used to track traffic to your website.

HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.

What's the difference between a HubSpot campaign and Salesforce campaign?

Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.

  • HubSpot campaigns are a group of related marketing assets and content, under a certain marketing campaign. Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts. HubSpot campaigns cannot sync to Salesforce.
  • Salesforce campaigns manage outbound marketing campaigns with various marketing collateral. Salesforce campaigns can sync limited data to HubSpot:
    • If a Salesforce lead or contact is associated with a Salesforce campaign, the Salesforce Campaign ID field will sync to their HubSpot contact record. This property can also be used to segment contacts in HubSpot.
    • Contacts can be added to a Salesforce campaign from a HubSpot form or workflow.

Assets and content

Can I associate assets or content with more than one campaign?

Each individual blog post, form, call-to-action, email, landing page, website page, social post, paid search campaign, and tracking URL can only be associated with one campaign in HubSpot.

Adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only individual workflows can be associated with multiple campaigns.

Why isn't my associated asset or content appearing in the campaign?

If your asset or content is not appearing in a campaign as expected, confirm that the content is associated with the correct campaign and that the campaign's start and end dates match the time range when the content was published. 

There are three additional reasons why your asset or piece of content may not appear within its campaign in the campaigns tool or campaign analytics:

  • Social posts will not appear until they are published.
  • Paid search campaigns and tracking URLs will not appear until they receive at least one visit.
  • The maximum number of social posts that can be associated with a campaign is 10,000. Once a campaign reaches the limit, you will not be able to associate any additional posts to that campaign.

What happens if I switch the association of an asset to a different campaign?

When you associate an asset with a different campaign, any existing attribution data will not transfer over to the new campaign. Based on the type of asset you switch, some data will transfer over to the new campaign:

  • Marketing email metrics, including the number of contacts who sent, opened, and clicked your email.
  • Clicks and interactions from your social posts.

Please note: clicks from any CTAs will not transfer over to a new campaign.

Data and metrics

What data is included in campaigns or campaign analytics?

Campaigns gather data after association with marketing assets and content. Campaign performance data is not retroactively pulled into campaigns and will not be taken into account in the Overview report on the campaign's performance or the campaign analytics tool. However, these metrics can still display in the individual asset's data within the Performance tab.

For example, if you associate a marketing asset to a campaign after it was released, the data prior to the association will not be present in the campaign's Overview report in the Performance tab, but may appear in the data for individual assets below. 

Why are tracking URL visits not appearing in campaigns or campaign analytics?

A tracking URL will not appear in the campaign details page or campaign analytics unless it has at least one visit after the campaign was created.

For example, if a tracking URL is visited on June 10, 2022, but the campaign was created on June 12, 2022, the tracking URL will not appear on the campaign details page or in campaign analytics.

What is an influenced contact?

An influenced contact has engaged with one or more assets or pieces of content in a given HubSpot campaign (e.g., visited a tagged page, opened a tagged email). This metric can include both new and existing contacts. Learn more about influenced contacts in your campaign metrics

How is influenced revenue calculated?

Influenced revenue is the sum of the amounts of all Closed won deals that are associated with influenced contacts.

Why is a deal not associated with a campaign?

For a deal to be indicated as influenced by a campaign, it must meet the following requirements: 

  • The deal must be associated with a contact that has been influenced by an asset or piece of content in the campaign.
  • The deal needs to have been associated with the influenced contact before the deal is closed.
Learn more about closed deals in your campaign metrics

What’s the difference between first touch and last touch?

First touch contacts are attributed to the campaign that brought them to your website for the first time. These contacts will be counted under New Contacts (First touch) when either condition is met:

  • The first page they visit has a URL containing utm_campaign parameters.
  • The first page they visit is associated with the campaign.

Last touch contacts are attributed to the campaign that led to their conversion. These contacts will be counted under the New Contacts (Last touch) when either condition is met:

  • They convert on a page where the URL contains utm_campaign parameters.
  • They visit a page or submit a form that's associated with the campaign before converting, during the same session.
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