Last updated: February 10, 2023
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Last updated: February 10, 2023
Find answers and general information quickly about the campaigns tool and campaign analytics tool in HubSpot.
If you want to measure how well a specific campaign is doing, learn how to analyze your campaign.
If you want to analyze how well your campaigns are doing on an aggregated level, learn how to analyze campaign performance with the analytics tool.
You can update the name of a campaign. Once you rename the campaign, HubSpot will create and add a new utm_campaign value for all future tracking URLs associated with your campaign. The old utm_campaign value will still be connected to your campaign to ensure the continuity of your historical data.
To rename a campaign:
Campaigns and utm_campaign tags differ in utility:
HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.
Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.
Each individual blog post, form, call-to-action, email, landing page, website page, social post, paid search campaign, and tracking URL can only be associated with one campaign in HubSpot.
Adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only individual workflows can be associated with multiple campaigns.
If your asset or content is not appearing in a campaign as expected, confirm that the content is associated with the correct campaign and that the campaign's start and end dates match the time range when the content was published.
There are three additional reasons why your asset or piece of content may not appear within its campaign in the campaigns tool or campaign analytics:
When you associate an asset with a different campaign, any existing attribution data will not transfer over to the new campaign. Based on the type of asset you switch, some data will transfer over to the new campaign:
Please note: clicks from any CTAs will not transfer over to a new campaign.
Campaigns gather data after association with marketing assets and content. Campaign performance data is not retroactively pulled into campaigns and will not be taken into account in the Overview report on the campaign's performance or the campaign analytics tool. However, these metrics can still display in the individual asset's data within the Performance tab.
For example, if you associate a marketing asset to a campaign after it was released, the data prior to the association will not be present in the campaign's Overview report in the Performance tab, but may appear in the data for individual assets below.
A tracking URL will not appear in the campaign details page or campaign analytics unless it has at least one visit after the campaign was created.
For example, if a tracking URL is visited on June 10, 2022, but the campaign was created on June 12, 2022, the tracking URL will not appear on the campaign details page or in campaign analytics.
An influenced contact has engaged with one or more assets or pieces of content in a given HubSpot campaign (e.g., visited a tagged page, opened a tagged email). This metric can include both new and existing contacts. Learn more about influenced contacts in your campaign metrics.
Influenced revenue is the sum of the amounts of all Closed won deals that are associated with influenced contacts.
For a deal to be indicated as influenced by a campaign, it must meet the following requirements:
First touch contacts are attributed to the campaign that brought them to your website for the first time. These contacts will be counted under New Contacts (First touch) when either condition is met:
Last touch contacts are attributed to the campaign that led to their conversion. These contacts will be counted under the New Contacts (Last touch) when either condition is met:
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