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Language settings for the SEO tool

Last updated: April 2, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Content Hub   Professional , Enterprise

Different parts of the SEO tool are available in various languages: the SEO tool overall, topics and subtopic keywords, topic validation data, and subtopic keyword suggestions.

SEO tool overall 

The overall tool, including areas such as labels, instructions, and help text, is available in all languages the HubSpot software supports: English, Brazilian Portuguese, Spanish, German, French, and Japanese.

Topics and subtopic keywords 

Topics and subtopic keywords are available in any language. If your content is in a language not currently available for HubSpot, you can still use the SEO tool to organize your content and see how it performs by entering in your own topic and subtopic keywords. 

Topic validation data 

Search engines return vastly different results based on many factors, including the searcher's locale. Setting the appropriate locale for each topic cluster will ensure an accurate representation of the domain authority and monthly search volume for the set country. You can change the locale for a specific topic by using the Country dropdown menu in the upper-left corner of the topic details page. 


You can see locations available for monthly search volume and subtopic keyword suggestions from SEMrush databases

Subtopic suggestions

Currently, the machine learning models for subtopic keyword suggestions are based in English. Some other subtopic keyword suggestions are provided according to the locales available from SEMrush.

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