Last updated: October 10, 2025
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The SEO tool in HubSpot is available in multiple languages, where you can organize, analyze, and optimize content. Language support varies by feature and interface element, including the SEO tool overall, topics/subtopic keywords, topic validation data, and subtopic keyword suggestions.
SEO tool
The SEO tool—including navigation, labels, instructions, and help text—is available in all languages supported by HubSpot. To change the SEO tool language, learn more about managing your user profile or account defaults.
Topics and subtopic keywords
Topics and subtopic keywords are available in any supported language. If your content is in a language not available for HubSpot, you can still add topics and keywords in the desired language for organization and reporting. Learn more about adding topics and keywords.
Topic validation data
Topic validation and keyword performance data rely on search engine results, which can differ by location. For the most exact data on monthly search volume and domain authority, set the correct location for the topic cluster.
- In your HubSpot account, navigate to Content > SEO.
- Click the Topic Clusters tab.
- On the Topics page, click the name of a topic.
- In the top left, click the Country dropdown menu and select an option (e.g., United States).
You can see locations available for monthly search volume and subtopic keyword suggestions from SEMrush databases.
Subtopic suggestions
Currently, the machine learning models for subtopic keyword suggestions are based in English. Some other subtopic keyword suggestions are provided according to the locales available from SEMrush.
