Last updated: July 2, 2021
You can upload your PDF to the files tool then add it directly to your CTA:
If you're using embedded CTAs on a WordPress site and no CTA data is appearing in HubSpot, compare the source code of your site with the embed code to make sure that the code was not altered by Wordpress.
If the code has been significantly altered, try re-embedding the CTA. XHTML Wordpress themes will add
If WordPress is altering the embed code, you could use a third-party plugin such as Insert HTML Snippet or Shortcoder to add the CTA to the page/post in the form of a shortcode, which will preserve the script tags.
CTA clicks are tracked by directing visitors to an initial URL which associates the click to the CTA, before redirecting them to the final page. This initial URL is the click tracking URL.
On HubSpot-hosted pages, this click tracking domain is tied to the URL of the page where the CTA is embedded. When a CTA is placed on an external page:
Sometimes the data in the CTA tool doesn't match up with the view/click data from the landing pages tool. There are a few reasons why this might occur:
Yes, you can use an anchor ID in the URL of a CTA:
Please note: when using an anchor ID in the URL of a CTA, the page will reload before scrolling to the anchor. This is because CTA click tracking requires the page to load and redirect. If you would rather the page not reload, use an anchor link instead.
After clicking a CTA, the URL in the address bar will look much longer due to extra tracking parameters that HubSpot appends to the original landing page URL. These parameters are necessary to register views, submissions, and clicks for your CTA.
These tracking parameters include the following:
The __hssc, __hstc, and __hsfp parameters are used for cookie tracking while the hsCtaTracking parameter is specific to CTA tracking. Learn more about how each of these tracking parameters work.
In the Design step of CTA tool, users have two options when editing the size of a specific CTA. You can opt to size the button automatically by selecting the Fit to text checkbox or you can enter a custom button width and button height under Enter your own dimensions.
If you enter your own button dimensions and the text area of your CTA exceeds the width or height you entered, the CTA background won’t adjust to fit the text. You can avoid this by reducing the size of the text on the CTA or by selecting Fit to text instead.
While you can create buttons outside of HubSpot's CTA tool, it is not recommended. The advantages of using HubSpot's CTA tool include access to analytics data, click data, form submissions data, A/B testing (Marketing Hub Professional and Enterprise only), and an embed code that keeps your existing CTAs up to date.
Yes, there is no limit to the number of CTAs that can be used on a page.
This is caused by an additional anchor tag surrounding the CTA token within the source code. In order to resolve this issue, you will need to remove the anchor tag surrounding the CTA, leaving only the CTA token.
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