Last updated: June 28, 2023
To comply with the CAN-SPAM Act of 2003, marketing emails must include the physical mailing address of your business and a link for contacts to manage their email subscription preferences. All marketing email campaigns sent through HubSpot are required to follow these guidelines.
Please note: in addition to CAN-SPAM, other countries may have their own laws surrounding consent for marketing email. Be sure to research and follow any other guidelines that apply to your customers.
The following office location information is required in all marketing emails sent from HubSpot:
The HubL tokens for your company name and address will populate with the office location information from your marketing email account settings. To manage your company's office location information:
When you create a new email, you can change the language of default content of your email, which includes the Unsubscribe and Manage preferences links in the email footer.
The subscription links in your email footer will be updated to reflect the language you selected.
Marketing Hub Enterprise users can save multiple email footers to manage more than one brand or office location. To add a new office location:
When creating a new email, you can select your office location within the email editor:
By default, HubSpot includes HubL tokens that populate with your office location and links to your email subscription pages. These tokens are included in the Office Location Information module of all HubSpot email templates. You can also use HubL to send contacts a link to manage their subscription preferences in the body of your email.
To customize the content of your CAN-SPAM email footer, edit the Office Location Information module of your template in the design manager tool. Since email templates don't support global content, this information must be customized on a template-by-template basis.
Please note: this functionality is not available for drag and drop emails. if you're using a custom coded email template, learn how to add the required CAN-SPAM tokens in HubSpot's Designers Documentation.
Please note: your email footer must be clearly visible to recipients. As you customize the footer's contents in the email editor, opt for a font size of 10px or larger, and confirm that the footer's color and background color contrast enough to ensure that your office location details and subscription management links are readable. If your email footer or its contents aren't clearly visible, an email validation error or warning will appear, and you won't be able to publish your email.