Last updated: July 15, 2020
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When creating a marketing email, you use personalize the subject line to affirm you value your audience and that the content is relevant to them.
The best email subject lines stand out in a subscriber's inbox. Personalization allows you greet your subscriber by name, feature a topic they've expressed interest in, or congratulate them on a birthday or anniversary. Research shows that personalization leads to more email opens and clicks.To add a personalization token to your email: