Add personalization tokens to an email subject line

Last updated: April 13, 2020

The best email subject lines are the ones that stand out in a subscriber's inbox. Personalization can make your audience feel valued and affirms that your content is relevant to them. Research also shows that personalization leads to more email opens and clicks

How to use personalization

There are several ways you can personalize your email subject line:

  • Greet your subscriber by name
  • Feature a product, service, or topic they've expressed interest in
  • Congratulate them on a birthday or anniversary

Personalize the subject line of your marketing email

  • In your HubSpot account, navigate to Marketing > Email.
  • Hover over the name of the email you want to edit and click Edit, or click Create email at the upper right.
  • Navigate to your email subject line:
    • In the classic email editor, click Edit details.
    • In the drag and drop editor, click Settings.
  • Locate the Subject line field and click Personalize.
  • In the dialog box, click the Type dropdown menu and select Contacts or Company
  • Click the Property dropdown menu, and select the contact property or company property you want to use. 
  • Add a local default value or choose to Use this property's global default value. Click Insert
personalize subject line