Last updated: June 28, 2023
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When creating a marketing email, you use personalize the subject line to affirm you value your audience and that the content is relevant to them.
The best email subject lines stand out in a subscriber's inbox. Personalization allows you greet your subscriber by name, feature a topic they've expressed interest in, or congratulate them on a birthday or anniversary. Research shows that personalization leads to more email opens and clicks.
To add a personalization token to your email:
- In your HubSpot account, navigate to Marketing > Email.
- Hover over the name of the email you want to edit and click Edit, or click Create email at the upper right.
- Click the Settings tab.
- Locate the Subject line field and click Personalize.
- In the dialog box, click the Type dropdown menu and select Contacts or Company.
- Click the Property dropdown menu, and select the contact property or company property you want to use.
- Add a local default value or choose to Use this property's global default value. Click Insert.
