Split a segment

Split a segment to create multiple static segments with a percentage of the segment's records. You can use split segment to test subsets of a segment. For example, you can split a segment of contacts that receive marketing materials and use the split segments to test different marketing campaigns.

To get individual samples of a segment with a certain number or percentage of records, you can create a random sample instead.

1. In your HubSpot account, navigate to CRM > Segments.
2. Click the name of the segment of which to create a sample.
3. In the top right, click Actions, then select Split segment.
4. To distribute records equally across segments, toggle the switch on. If your source segment won't split evenly, leftover records will be equally distributed across your splits.
5. To create custom splits:
   • Enter a name for the new segment.
   • Enter the desired percentage of records for each segment. The number of records will automatically populate so you can view the count breakdown. 
   • To add another split, click Add split. You can create up to 10 splits.
6. Click Create segments.
7. A pop-up will appear to confirm the new static segments were created. To navigate to a new segment, click the segment name. To close the pop-up and return to the source segment, click Got it.

To track how many splits have been created from a segment, you can review the source segment's details. Learn more about editing or using segments.