Create a random sample from a list

To separate out a subset of records in a list, you can create a random sample. For example, you have a list of your long-term customers. You can take a random sample of the customers from which you'll request testimonials about their experience with your business. You can create a random sample list with a certain number of records or a percentage of the records in the list.

To create multiple lists with certain percentages of records in an existing list, you can split a list instead (Marketing Hub Enterprise only).

1. In your HubSpot account, navigate to CRM > Lists.
2. Click the name of the list of which to create a sample.
3. In the top right, click Actions, then select Create random sample.
4. In the dialog box, enter the number of records or % of records you want in the random sample. The value that isn't filled in will auto-populate to show the count and percentage breakdown.
5. Click Create list.
6. A pop-up will appear to confirm a new static list was created with a sample of the list's records. To navigate to the new list, click the list name. To close the pop-up and return to the source list, click Got it.