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Delete variation B in an A/B test email

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise

In an A/B test email, only the B variation can be deleted. To delete variation B of your A/B test email, you'll need to cancel the A/B test.

  •  In your HubSpot account, navigate to Marketing > Marketing Email.
  • Hover over the A/B test email and click Edit.
  • In the upper left of the content editor, click the email version name.
  • Click Manage test.


  • In the dialog box, click End test.


  • To confirm, enter end test, then click Yes, end test.
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