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Delete variation B in an A/B test email

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional , Enterprise

In an A/B test email, only the B variation can be deleted. To delete variation B of your A/B test email, you'll need to cancel the A/B test.

In your HubSpot account, navigate to Marketing > Marketing Email.
Hover over the A/B test email and click Edit.
In the upper left of the content editor, click the email version name.
Click Manage test.

manage-a-b-test

In the dialog box, click End test.

delete-variation-in-email-editor

To confirm, enter end test, then click Yes, end test.

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