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Organize marketing emails in folders

Last updated: September 3, 2025

Available with any of the following subscriptions, except where noted:

You can use folders to organize your marketing emails. For example, you could create different folders for different campaigns or email creators. 

Create folders

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Click the Folders tab in the upper right of the email index page. 
  3. In the upper left, click Create folder

email-create-email-folders

  1. In the dialog box, enter a folder name, then click Create

Manage folders

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Click the Folders tab in the upper right of the email index page.
  3. Click the name of a folder in the left column. 
  4. To rename the folder:
    • Click the Actions dropdown menu in the upper left and select Rename folder
    • In the dialog box, enter a new name for the folder, then click Save
  5. To delete the folder:
    • Click the Actions dropdown menu in the upper left and select Delete folder
    • In the dialog box, click Delete folder

email-rename-or-delete-folder

Please note: when you delete a folder, the emails inside will be moved to Unfiled marketing emails

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