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Organize marketing emails in folders

Last updated: May 11, 2026

Available with any of the following subscriptions, except where noted:

You can use folders to organize your marketing emails. For example, you could create different folders for different campaigns or email creators. 

Please note: accounts created after November 8, 2023 do not have access to folders. For these accounts, it's recommended to organize emails using filters and saved views instead. 

Create folders

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Click the Folders tab in the upper right of the email index page. 
  3. In the upper left, click Create folder

Screenshot of the marketing email index page. The "Folder" tab is highlighted, as is the "Create folder" button.

  1. In the dialog box, enter a folder name, then click Create

Manage folders

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Click the Folders tab in the upper right of the email index page.
  3. Click the name of a folder in the left column. 
  4. To rename the folder:
    • Click the Actions dropdown menu in the upper left and select Rename folder
    • In the dialog box, enter a new name for the folder, then click Save
  5. To delete the folder:
    • Click the Actions dropdown menu in the upper left and select Delete folder
    • In the dialog box, click Delete folder

Screenshot of the marketing email index page. The "Actions" dropdown menu is highlighted.

Please note: when you delete a folder, the emails inside will be moved to Unfiled marketing emails

Add emails to a folder

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Select the checkbox next to each email you want to move to a folder. 
  3. At the top of the table, click Move to folder

Screenshot of the marketing email index page. The checkboxes next to individual emails and the Move to folder option at the top of the table are highlighted.

  1. In the dialog box, click a folder, then click Move
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