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Understand the 'Marketing email confirmation status' contact property

Last updated: April 30, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub   Starter , Professional , Enterprise
Content Hub   Professional , Enterprise
Legacy Marketing Hub Basic

The Marketing email confirmation status contact property is a contact property set by HubSpot based on the HubSpot email double opt-in feature. It reflects the status of a contact's eligibility of receiving marketing email.

This contact property keeps track of any contact's interaction with double opt-in email and provides more insight into whether or not your contact has interacted with your double opt-in email. 

The Marketing email confirmation status property has the following values:

  • Confirmed: the user's double opt-in status has been confirmed and a follow up email has been sent.*
  • Confirmation pending: the user has entered the double opt-in flow has yet to be sent the confirmation email.
  • Confirmation email sent: the confirmation email has been sent. HubSpot is waiting for a confirmation via a click. If the double opt-in email bounces, the contact's status will switch back to Confirmation pending.
  • User clicked confirmation: the user has clicked on the link in the confirmation email.* 
  • HubSpot Rep. marked confirmed: someone at HubSpot has marked the user as confirmed. This is more or less manual via an API call.*
  • Customer marked confirmed: a HubSpot user has marked this customer as confirmed during a bulk update.*
  • Confirmed from previous behavior: the contact received email prior to double opt-in being enabled. *
  • Confirmed due to form: the contact filled out a form on a page where double opt-in is not required.

 * = The contact is considered having double opted in for email

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