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HubSpot's default lead properties

Last updated: April 15, 2024

Available with any of the following subscriptions, except where noted:

Sales Hub   Professional , Enterprise

HubSpot has a number of default lead properties to help you manage leads.

Learn more about HubSpot’s default contact propertiesdefault company properties, default ticket properties, default deal properties, and how to manage your properties, including viewing their internal names, including viewing their internal names and creating new custom properties.

  • Associated company timezone: the associated company's timezone, if available. This field is automatically set by HubSpot and can't be modified.
  • Associated contact timezone: the associated contact's timezone, if available. This field is automatically set by HubSpot and can't be modified.
  • Associated Deal Pipeline Stage: the deal stage of the primary associated deal. This field is automatically set by HubSpot and can't be modified.
  • Associated deals: the total number of all associated deals. This field is automatically set by HubSpot and can't be modified.
  • Call Count: the total number of calls made to the lead. This field is automatically set by HubSpot and can't be modified.
  • Closed won deal amount: the total amount of the lead's associated deals that are Closed Won. This field is automatically set by HubSpot and can't be modified.
  • Company Last Engagement Date: the date of the last time a contact from the associated company engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts. This field is automatically set by HubSpot and can't be modified.
  • Company Last Engagement Type: the type of last engagement a contact from the associated company performed. This doesn't include marketing emails or emails to multiple contacts. This field is automatically set by HubSpot and can't be modified.
  • Company Number of Pageviews: the total number of page views across all contacts associated with the lead's primary company. This field is automatically set by HubSpot and can't be modified.
  • Company Time of Last Session: the time of the most recent session attributed to any contacts that are associated with the lead's primary company. This field is automatically set by HubSpot and can't be modified.
  • Contact Buying Role: the associated contact's role during the sales process.
  • Contact Last Engagement Date: the date of the last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts. This field is automatically set by HubSpot and can't be modified.
  • Contact Last Engagement Type: the type of the last engagement a contact performed. This doesn't include marketing emails or emails to multiple contacts. This field is automatically set by HubSpot and can't be modified.
  • Contact Number of Pageviews: the total number of page views from the lead's primary contact. This field is automatically set by HubSpot and can't be modified.
  • Contact Time of Last Session: the time of the most recent session attributed to the lead's primary contact. This field is automatically set by HubSpot and can't be modified.
  • Created by user ID: the user that created the lead. This field is automatically set by HubSpot and can't be modified.
  • Disqualification Reason: a list of reasons for disqualification. You can edit or add new reasons in your lead property settings.
  • Email Count: the total number of emails sent to this lead. This field is automatically set by HubSpot and can't be modified.
  • First Outreach Date: the date of the first outreach (call, email, meeting, or other communication) to the lead. This field is automatically set by HubSpot and can't be modified.
  • HubSpot Team: the team assigned to the lead owner for the lead. Learn more about creating teams in HubSpot.
  • Is Target Account: whether the company is considered a target account in your account-based marketing strategy.
  • *Last Activity Date: the last date and time associate with a note, call, tracked and logged sales email, meeting, LinkedIn/SMS/WhatsApp message, task, or chat. This is set automatically by HubSpot based on the most recent date/time set for an activity. For example, if a user logs a call and indicates that it occurred the day before, the Last activity date property will show yesterday's date.
  • *Last Engagement Date: the last date and time of one-to-one email opens and clicks, lead revisit notifications, meeting bookings, and form submissions. This is set automatically by HubSpot based on the date/time set for an activity when it's logged on the record only when the Contact owner property has a value. 
  • *Last Engagement Type: the type of the last engagement. This doesn't include marketing emails or emails to multiple contacts. This field is automatically set by HubSpot and can't be modified.
  • Lead Disqualification Note: a note on why the lead was disqualified.
  • Lead Label: current status of the lead. You can edit or add new labels in your lead property settings.
  • Lead Name: the full name of the lead.
  • *Lead Number of Pageviews: the total number of pages the lead has viewed on your site. This field is automatically set by HubSpot and can't be modified.
  • Lead Owner: the owner of the lead. Defaults to the owner of the primary associated contact. If not available, it will be inherited from the owner of the primary associated company.
  • Lead Pipeline: the pipeline the lead is in.
  • Lead Pipeline Stage: the pipeline stage the lead is in. 
  • *Lead Source: the analytics source of the lead at the time of lead creation. This field is automatically set by HubSpot and can't be modified.
  • *Lead Time of Last Session: the last time and date the contact visited your website. This field is automatically set by HubSpot and can't be modified.
  • Lead type: a dropdown list of lead types. You can edit or add new labels in your lead property settings.
  • Meeting Count: the total number of meetings booked with this lead. This field is automatically set by HubSpot and can't be modified.
  • Merge record IDs: a list of record IDs that have been merged into this record. This field is automatically set by HubSpot and can't be modified.
  • Message Thread Count: the number of message threads (SMS, LinkedIn, WhatsApp) opened with this lead. This is automatically set by HubSpot and can't be modified.
  • *Next Activity Date: date of the next upcoming activity for the lead. This is set automatically by HubSpot based on user actions in the primary associated contact/company record. This includes logging a future call, sales email, or meeting, scheduling a future meeting, or scheduling a task to be completed in the future. Emails and tasks scheduled in a sequence do not update this property.
  • Object create date/time: the date and time at which this lead was created. This field is automatically set by HubSpot and can't be modified.
  • Object last modified date/time: the most recent timestamp of any property update for this object. This includes HubSpot's internal properties, which can be visible or hidden. This field is automatically updated by HubSpot and can't be modified.
  • Open deal amount: the total value of any open deals associated with this lead. Open deals are deals that are not in closed-won or closed-lost deal stages. This field is automatically set by HubSpot and can't be modified.
  • Open leads: a number assigned based on whether the lead's pipeline stage has any category other than qualified or unqualified, which would indicate that it's still open. The lead is assigned a 0 if the pipeline stage has a category of qualified or unqualified and a 1 if the pipeline stage has a category of anything else. This field is automatically set by HubSpot and can't be modified.
  • Outreach activity count: the total number of outreach activities (call, email, meeting or other communication) from the sales rep to the lead. This field is automatically set by HubSpot and can't be modified.
  • Owner Assigned Date: the most recent date an owner was assigned to the lead. This is set automatically by HubSpot and can be used for segmentation and reporting.
  • Pipeline Stage Category: the category assigned to the lead's current pipeline stage.
  • Primary Associated Company Object ID: the object ID of the primary associated company. This field is automatically set by HubSpot and can't be modified.
  • Primary Associated Contact Object ID: the object ID of the primary associated contact. This field is automatically set by HubSpot and can't be modified.
  • Primary Associated Object Name: the primary associated contact or company name. This field is automatically set by HubSpot and can't be modified.
  • Primary contact enrolled in sequence: indicates whether or not the primary associated contact is enrolled in a sequence. This is set automatically to True when the contact is currently enrolled in a sequence. This field is automatically set by HubSpot and can't be modified.
  • Record ID: the unique identifier for the lead. This field is automatically set by HubSpot and can't be modified.
  • Record Source: how the lead was created. This is automatically set by HubSpot.
  • Record Source Detail 1: the first level of detail on how the lead was created. This is automatically set by HubSpot.
  • Record Source Detail 2: the second level of detail on how the lead was created. This is automatically set by HubSpot.
  • Record Source Detail 3: the third level of detail on how the lead was created. This is automatically set by HubSpot.
  • Source lifecycle stage: the lifecycle stage at the time of lead creation. This field is automatically set by HubSpot and can't be modified.
  • Time to First Touch: the time between lead creation and first outreach activity. This field is automatically set by HubSpot and can't be modified.
  • Updated by user ID: the user that last updated the lead. This field is automatically set by HubSpot and can't be modified.

*if a primary associated contact is available, this property is inherited from that object. If not, it's inherited from the primary associated company.

 

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