Manage target accounts in the sales workspace (BETA)

Last updated: March 19, 2025

Available with any of the following subscriptions, except where noted:

Sales Hub Professional , Enterprise

If you have an assigned Sales Hub seat you can view and manage your target accounts in the sales workspace. You can assign existing company records as target accounts. You can keep track of the accounts you or your team want to work on and quickly filter through these accounts to identify next steps.

Before accessing target accounts in the sales workspace, you'll need to set it up.

If you're a Super Admin, learn how to opt your account into the beta .

Add target accounts

When you add a target account, you can monitor and analyze the companies' data on your target accounts index page. You can mark companies as target accounts by updating the Target account property to True. This can be done in the following ways:

Set targets accounts in bulk: update the company records from the company index page or through a company import.
Set up an automation: use a company workflow to update the Target account property to True.
Manually assign company records as target accounts: from the target accounts index page.

When you add a new target account, these company records will now have a Target Account property value of True.

In the future, if you want to remove a target account, update their Target Account property to False in their record directly, in the relevant index pages, through an import, or via a workflow.

To manually assign existing company records as target accounts:

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, view a list of your target accounts.
In the upper right, click Choose target accounts.
In the right panel, on the In CRM tab:
- To search all companies in your CRM, in the Source section, select All companies in CRM.
- To filter your companies by a list, in the Source section, select Companies from a list. In the Select a list dropdown menu and select a list.
- To filter your companies by target markets, toggle the Filter by companies in my target markets switch on. Click Add target market to add a new target market.
- To refresh your search results, click Find companies.
- Search for the company you want to target and select the checkbox for the company.
  - To select all the companies on a page, click the checkbox next to companies.
  - To select all companies in the search results, click Select all X companies in the bottom right. In the dialog box, click Select companies. It may take a few minutes for the companies to be assigned as target accounts.
- Once done, click Select accounts. The selected accounts will be added to your view.

Please note: these companies must have been created, before you can select them as target accounts.

Filter and edit target accounts

Once you have added target accounts, you can view, filter, and edit them from within the sales workspace.

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, view a list of your target accounts.
To filter your target accounts, click the filters at the top of the table. Click Advanced filters to further customize your filters.
To edit the information that's displayed in the table, click Edit columns.
To research companies using the prospecting agent (BETA) or to edit the companies, click the checkboxes next to the target accounts, then click one of the following options:
- Start research: uses the prospecting agent to research the company and display insights on the Reasearch Agent tab of the target account.
- Edit: Click the dropdown, then Select a property to update. Enter the edited information, then click Update. You can also edit information directly from the table.

View a target account

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, click a target account.
In the right panel, you can view and edit information about the target account.
In the bottom right of the right panel, click View record to view the full company record.
To close the target account click X in the upper right.

Summary

On the Summary tab, you can view details about the target account.

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, click a target account.

In the right panel, view contacts associated with the target account, emails, logged calls, and meetings in the activity table. Click the dropdown to change the timeframe.
In the Breeze record summary, view a company summary generated by Breeze. To ask Copilot questions, click Ask a question. The Copilot chat will open where you can enter additional prompts.
In the About this company section, you can view and edit properties for the company. You can also edit properties in bulk from the Target accounts table.
In the Deals section, view any associated deals.

Research Agent

On the Research Agent tab, you can review research from opting to start research or from using the prospecting agent (BETA).

People

On the People tab, you can view details about contacts and HubSpot users who are associated with the target account.

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, click a target account.

In the right panel, click People. Below you can view:

- Associated contacts for which the company is their primary company association;
- Internal stakeholders, which are HubSpot users who have created or been part of activities associated with the company;
To take an action like sending an email or enrolling the contact in a sequence, hover over the contact, click Actions, then select an option.
- Draft an email with AI: drafts an email using one of your prospecting agent (BETA) selling profiles.
- Enroll to agent: manually enroll the contact into the prospecting agent (BETA).
- Enroll to sequence: manually enroll the contact into a sequence.
- Create an email: write a 1:1 email.
- Make a phone call: call the contact.
- Schedule a meeting: schedule a meeting with the contact.
Select the Buying roles checkbox to only view contacts in buying roles.
In the top right, click + Add contact to associate a new or existing contact with the target account.

Activities

On the Activities tab, you can view and filter the activities associated with the target account.

In your HubSpot account, navigate to Workspaces > Sales. Then click the Prospecting tab.
On the Target accounts page, click a target account.
In the right panel, click Activities.
Enter a term in the search bar to search for a specific activity.
To view specific activity types, click the Filter by dropdown menu, then select or clear the checkboxes next to the desired activities.
To expand or collapse an activity, click the rightright arrow to expand and the down down arrow to collapse. To expand or collapse all activities on the card, click Collapse all, then select Expand all or Collapse all.
To edit an activity, expand the activity, then edit its details.
To view all details for an activity, expand the activity.

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BetaManage target accounts in the sales workspace (BETA)