Create leads
Last updated: February 11, 2025
Available with any of the following subscriptions, except where noted:
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In HubSpot, leads are contacts or companies that are potential customers who have shown interest in your products or services. You can create leads from contacts or from other HubSpot tools.
To customize how leads are created, learn how to set the properties that appear when users create leads.
Create leads from contacts
To create leads from contacts:
- In your HubSpot account, navigate to CRM > Contacts.
- Select the checkboxes next to the contacts you want to create leads for.
- Click Create leads.
- In the right panel, select the Lead Pipeline, Lead pipeline stage, Lead Type, and Lead Label.
- Click Create.
Create leads manually
Create leads from the sales workspace
Users with an assigned Sales Hub seat can create leads in the sales workspace.
- In your HubSpot account, navigate to Workspaces > Sales.
- Click the Leads tab.
- In the upper right, click Create Lead.
- Click Contact to create a contact lead, and click Company to create a company lead.
- In the dropdown menu, select the contact or company record the lead will be associated with. If the Sync lead owner with contact and company owner toggle is turned on in your settings, you can only associate contacts or companies you own.
- In the Lead Name field, enter the name of the lead.
- To set a stage, click the Lead Pipeline Stage dropdown menu and select the stage.
- To set the lead stage, click the Lead Type dropdown menu and select the type.
- To set a lead label, click the Lead Label dropdown menu and select the label.
- Click Create Lead.
Create leads from the leads summary (BETA)
If you have Super Admin permissions, you can create leads from the lead summary.
- In your HubSpot account, navigate to CRM > Leads.
- In the upper right, click Create Lead.
- Click Contact to create a contact lead, and click Company to create a company lead.
- In the dropdown menu, select the contact or company record the lead will be associated with. If the Sync lead owner with contact and company owner toggle is turned on in your settings, you can only associate contacts or companies you own.
- In the Lead Name field, enter the name of the lead.
- To set a stage, click the Lead Pipeline Stage dropdown menu and select the stage.
- To set the lead stage, click the Lead Type dropdown menu and select the type.
- To set a lead label, click the Lead Label dropdown menu and select the label.
- Click Create Lead.
Create leads using workflows
To create leads using workflows, learn how to create a workflow. Then, you can add the Create record action and create a lead.