Analytics Tools

Analyze and manage your events with the behavioral events analytics tool

Last updated: September 24, 2020

Applies to:

Marketing Hub  Enterprise

A behavioral event tracks a certain action and HubSpot counts when such an event is completed. You can create:

You can then analyze these completions with the behavioral events analytics tool and see how many events are completed in a certain time-frame.

Manage your behavioral events

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavioral Events.
  • To create new events, click Create event in the upper right. Learn how to create:
  • To create an event funnel custom report, click Create event funnel in the upper right. This will bring you to the funnel report builder.
  • When you've created events, only approved events will record completions.
    • To bulk dismiss approved events:
      • In the left sidebar menu, click Approved and select the events to dismiss.
      • At the top of the table, click Delete. These events will be dismissed and go to the Rejected tab.
    • To bulk approve or dismiss events:
      • In the left sidebar menu, click Unexpected events. Unexpected events are generally custom events when you create a custom event over the custom event limit.
      • Select the checkboxes next to the events you want to approve or dismiss
      • At the top of the table, click Approve to move them to the Approved category, or Dismiss to move them to the Rejected category. 
    • To bulk recover dismissed events:
      • In the left sidebar menu, click Rejected and select the checkboxes next to the events you want to recover.
      • At the top of the table, click Recover and these events will be moved to the Approved category.

You can create events, delete approved events, approve or dismiss unexpected events, and recover dismissed events, in bulk up to 25 events.

Analyze behavioral event completions

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavorial Events.
  • Click Analyze.
  • To filter the data for a specific time range and frequency, click the Date range and Frequency dropdown menus. A week starts on Sunday, when the date range is set to This week or Last week, or when the frequency is set to Weekly.
  • To filter the data by tag, click the Tag dropdown menu and select the tag.

Chart

The chart shows the completions of the tags in the date range and frequency that you've selected.

  • In the upper right of the chart, click the Style dropdown menu and select the style of chart for your analysis.
  • To view data for specific events in the chart, select the checkboxes next to those events in the table below.

Table

The table shows you the completions and create date of each event. To sort the data in the table, click the corresponding column header.

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