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Analyze and manage events with the legacy behavioral events tool

Last updated: June 3, 2021

Applies to:

Marketing Hub  Enterprise

Learn how to analyze and manage legacy behavioral events. While new events can only be created in the new custom behavioral events tool, any existing behavioral events will continue to work. You can also still manage legacy events and create event funnel reports to analyze their performance.

Please note: Legacy behavioral events cannot be migrated to the new events tool. Instead, it's recommended to recreate your legacy events in the new tool, as new custom events provide more flexibility with event properties. For example, with legacy events you'd need to create multiple events to track separate campaigns, but now a single custom behavioral event can track multiple campaigns.

Learn more about analyzing events created in the new custom behavioral events tool.

Analyze legacy behavioral event completions

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavorial Events (legacy).
  • To create an event funnel report, click Create event funnel in the upper right. You'll then be brought to the funnel report builder where you can build a funnel report.
  • To view completion metrics for your events, click the Analyze tab.
  • To filter the data for a specific time range and frequency, click the Date range and Frequency dropdown menus.
    • If you select a rolling date range, the data set will exclude the current day.
    • A week in the report starts on Sunday by default, when the date range selected consists of a week, or when the frequency is set to Weekly.
  • To filter the data by tag, click the Tag dropdown menu and select the tag.
  • To export your legacy behavioral events:
    • In the upper right, click Export.
    • In the dialog box, enter a name for the export, then select the file type from the File format dropdown menu.
    • Click Export.

On the Analyze tab, event completions will be shown in both chart and table format.

Chart

The chart shows the completions of the tags in the date range and frequency that you've selected.

  • In the upper right of the chart, click the Style dropdown menu and select the style of chart for your analysis.
  • To view data for specific events in the chart, select the checkboxes next to those events in the table below.

Table

The table shows you the completions and create date of each event. To sort the data in the table, click the corresponding column header.

To view the activity log for a specific event, hover over the event in the table, then click Activity log.

Manage legacy behavioral events

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavioral Events (legacy). You'll then be brought to the Manage tab of the legacy behavioral events page.
  • To delete events, select the checkboxes next to the events you want to delete, then click Delete.
  • When you've created events, only approved events will record completions.
    • To bulk dismiss approved events:
      • In the left sidebar menu, click Approved and select the events to dismiss.
      • At the top of the table, click Delete. These events will be dismissed and go to the Rejected tab.
    • To bulk approve or dismiss events:
      • In the left sidebar menu, click Unexpected events. Unexpected events are generally custom events when you create a custom event over the custom event limit.
      • Select the checkboxes next to the events you want to approve or dismiss
      • At the top of the table, click Approve to move them to the Approved category, or Dismiss to move them to the Rejected category. 
    • To bulk recover dismissed events:
      • In the left sidebar menu, click Rejected and select the checkboxes next to the events you want to recover.
      • At the top of the table, click Recover and these events will be moved to the Approved category.

You can create events, delete approved events, approve or dismiss unexpected events, and recover dismissed events, in bulk up to 25 events.