Last updated: May 20, 2021
|Marketing Hub Enterprise|
Please note: this article walks through the new custom behavioral events tool, which replaces the previous behavioral events tool. Any events created in the legacy tool will continue to work, and you can still manage and analyze those events in the legacy tool.
Event completions can be analyzed from the custom behavioral events tool, and event data will also be available in the custom report builder and attribution reports.
Using the custom report builder, you can create reports that use custom behavioral events as a data source:
Please note: you can only use data from one custom behavioral event per report. Attempting to include properties from multiple events will reset any event fields already in the report.
In addition to building custom reports, you can also enable a custom event as an interaction type for revenue attribution and deal create attribution reporting. To properly attribute revenue to your event, ensure your API call includes the necessary asset types and interaction sources.
To begin tracking event interactions, enable the interaction type in your account settings. Once enabled, your current attribution reports will reprocess to include new event data moving forward. Reports cannot retroactively pull in past event data.
For example, you create an event that tracks when users log in to your mobile app. If a contact who has logged in to the mobile app is later associated with a closed won deal, the login event can be given credit for contributing to that closed revenue.
Please note: it can take up to two days for HubSpot to reprocess existing reports with your event data, depending on the amount of data in your account.
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