Last updated: January 20, 2023
Use attribution reporting to see the interactions that your contacts have along their customer journey. You can then use different attribution models to attribute credit to assets and interactions in a way that makes sense for your business.
Below, learn about the types of attribution reports available in HubSpot, and how to approach attribution reporting in general.
You can create three types of attribution reports in HubSpot, each one measuring a different type of conversion:
Creating all three types of attribution report can give you a full view of the impact of your marketing efforts. If your business operates with a funnel model, you can think of contact create, deal create, and revenue attribution reports as the top, middle, and bottom of your funnel, respectively.
Next, configure the report.
In the left sidebar, configure the report's chart type, attribution model, and dimensions.
Please note: the Donut, Pie, and Summary chart types can only be selected when using one attribution model or dimension.
Next, set up report filters.
In the left sidebar, set up any additional filters for the report.
In addition to the default filters, you can add a custom filter by clicking + Add filter.
After building your report, you can either save it to your HubSpot account or export it.
Once the report is set up, save it to your reports list, dashboard, or export the data from HubSpot.
To save the report to your reports list or a dashboard:
You can also export a report to take your data offline:
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