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Last updated: November 29, 2023
Use the HubSpot campaigns tool to create, manage, and report on a single marketing campaign with multiple assets in one place. You can set campaign details such as a budget and goals, and associate assets with the campaign.
After creating your campaign, review your campaign in the campaign's details page. Keep track of your campaign assets and analyze the campaign's performance. You can also collaborate with your team on campaigns, learn more about adding comments to your HubSpot campaigns.
You can also create a campaign using a campaign template to guide you along.
To create a campaign from scratch:
After creating your campaign, you can add goals to keep track of your desired campaign outcomes.
After creating a campaign, you can add existing marketing assets and content (e.g., emails, blog posts, landing pages) to the campaign from the campaigns tool. You can also associate existing and new assets or content with the campaign from their respective tools. Learn how to manage your campaign assets.
Please note: adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only workflows and lists can be associated with multiple campaigns.
To add assets from the campaigns tool:
You can also create tracking URLs to measure the effectiveness of your campaigns in driving traffic to your website's pages.
Once you've created a campaign, it will automatically appear in your marketing calendar. The campaign's calendar dates will correspond to the Start date and End date set when creating a new campaign.
If your campaign does not have a set Start date and End date, it will not appear on the calendar. Learn more about using the marketing calendar to plan your campaigns.
To navigate to your marketing calendar: