Create campaigns

Use the HubSpot campaigns tool to create, manage, and report on a single marketing campaign with multiple assets in one place. You can set campaign details such as a budget and goals, and associate assets with the campaign.

After creating your campaign, review your campaign in the campaign's details page. Keep track of your campaign assets and analyze the campaign's performance. You can also collaborate with your team on campaigns, learn more about adding comments to your HubSpot campaigns.

You can also create a campaign using a campaign template to guide you along.

Create a campaign

To create a campaign from scratch: 

• In your HubSpot account, navigate to Marketing > Campaigns.
• In the upper right, click Create campaign. If it is your first time creating a campaign, it is recommended to use the guided onboarding experience.
  • In the Create your first campaign dialog box, click Help me get started. Then, follow the guided steps.

  • If you are already familiar with the campaigns tool, click I'll do it myself. Then, continue with the steps below, or use a campaign template to guide you along.

• In the right panel, click Start from scratch and click Next.
• In the right panel, configure your campaign details. After creating your campaign, you will still be able to edit the campaign's details. You can also configure the campaign properties displayed. 
  
  • Campaign name: this should be a unique name that other users in your HubSpot account will easily understand.
  • Campaign color: select a campaign color to organize and prioritize your campaigns. Any tasks you associate with your campaign will feature the selected color in your marketing calendar.
  • Brand: if you have the brands add-on, you can also select a brand. 

• • Campaign owner: assign a campaign owner to your campaign. 
  • Campaign start date: set a start date for your campaign. The date will be reflected in your marketing calendar. 
  • Campaign end date: set an end date for your campaign. Together with the start date, these dates will be reflected in your marketing calendar. 

• • Campaign goal: use a goal to summarize the objective of your campaign. You can customize specific targets like the number of contacts or influenced revenue after you've created the campaign.
  • Campaign audience: specify an audience to help your team understand who your campaign is targeting.
  • Currency code: select a currency for your campaign budget. Learn how to add and edit your account's currencies.
  • Campaign notes: add notes to keep track of any other essential campaign details.
• At the bottom, click Create. The new campaign will automatically appear in your campaigns page and your marketing calendar. The campaign's calendar dates will correspond to the Start date and End date set when creating a new campaign. If your campaign does not have a set Start date and End date, it will not appear on the calendar. 

Add goals

After creating your campaign, you can add goals to keep track of your desired campaign outcomes.

Please note: the current campaign goals edit modal will be sunset on March 20th, 2025.

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click the name of the campaign.
• In the upper left, click Actions, then select Edit goals.
• In the dialog box, enter goal numbers for Sessions, New contacts, Influenced contacts.
• At the bottom, click Save. 

Add assets and content to your campaign

After creating a campaign, you can add existing marketing assets and content (e.g., emails, blog posts, landing pages) to the campaign from the campaigns tool. You can also associate existing and new assets or content with the campaign from their respective tools. Learn how to manage your campaign assets. 

Please note: adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only workflows and lists can be associated with multiple campaigns.

To add assets from the campaigns tool: 

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click the name of the campaign.
• In the upper left, click Actions, then select Add assets. 
• In the dialog box, select an asset type in the left sidebar menu to add to the campaign.
• To add an existing asset:
  • In the left sidebar menu, select the asset type that you'd like to add. 
    • If a specific asset type is not available with your subscription, it will display with a lock icon.
    • If your user account does not have access to a specific asset type, it will be greyed out. 
  • Use the search bar to search for assets or content.

• • Select the checkbox next to an asset or piece of content to add it to the campaign. If you're using the brands add-on, it's recommended to associate assets from the same brand. Some assets cannot be associated with brands, learn more about associating assets with brands. 

• • When you're done, click Save.
    
    

• To add a new asset: 
  • In the top right, click Create [asset]. You'll be directed to the asset's dashboard in a new browser tab. When creating your new asset, it will automatically be associated with the campaign. 
  • After creating your new asset, navigate back to the campaigns browser tab.
  • In the Add assets dialog box, in the top right, click Refresh for new assets. The new asset will be displayed after refreshing. 
  • Select the checkbox next to the new asset to add it to the campaign.
  • Click Save.

Create tracking URLs for your campaign

You can also create tracking URLs to measure the effectiveness of your campaigns in driving traffic to your website's pages. By default, the tracking URL will use the Campaign UTM value displayed in the campaign details page. 

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click the name of the campaign.
• In the upper left, click Actions, then select Create tracking URL. 
• Continue setting up your tracking URL.