Associate assets and content with a campaign

Last updated: October 13, 2020

Applies to:

You can associate blog posts, calls-to-action, emails, landing pages, social posts, website pages, workflows, or static lists with a HubSpot campaign on the campaign details page. Most content assets can also be associated with a campaign from their respective tool.

Please note: once tracking URLs for paid search campaigns and other sources are created, they cannot be associated with a HubSpot campaign. Learn more about associating campaigns when creating tracking URLs.

Blog posts, emails, landing pages, and website pages

In your HubSpot account, navigate to your blog, emails, landing pages, or website pages.
Hover over a blog post, email, or page and click Edit.
Click the Settings tab.
Click the Campaign dropdown menu and select a campaign to associate the content with.

In the upper right, click Update to publish your changes.

Sent emails

In your HubSpot account, navigate to Marketing > Email.
Click the name of the sent email.
In the upper right, click the Actions dropdown menu and select Select campaign.
In the dialog box, click the Select campaign dropdown menu and select a campaign, then click Save.

select-email-campaign-modal

When you add or change the campaign of a sent email:

Sent, opened, and clicks metrics will display on the campaign details page.
Traffic to your website from a link clicked in the email will not be associated with the new campaign, and will not appear on the campaign details page or in campaign analytics. Such traffic will remain associated with the original campaign (or no campaign, if one wasn't selected) based on the tracking parameters automatically added to the link URL when the email was sent.

Calls-to-action (CTAs)

In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
Hover over a CTA and click the Actions dropdown menu, then select Edit.
In the bottom left of the right pane, click Next.
Click the Link a HubSpot campaign dropdown menu and select a campaign.
In the bottom left, click Save, then click Finish.

Social posts

Published social posts

In your HubSpot account, navigate to Marketing > Social.
Click a social post.
Next to Campaign, click Add or Edit.
In the dialog box, click the dropdown menu and select a campaign, then click Save.

When you add or change the campaign of a published social post, traffic to your website from a link clicked in the social post will not be associated with the new campaign, and will not appear on the campaign details page or in campaign analytics. Such traffic will remain associated with the original campaign (or no campaign, if one wasn't selected) based on the tracking parameters automatically added to the link URL when the social post was published.

Scheduled or draft social posts

In your HubSpot account, navigate to Marketing > Social.
In the left sidebar menu, navigate to Scheduled or Draft.
Click a social post.
In the bottom right of the right pane, click the Campaign dropdown menu and select a campaign.
In the bottom left of the right pane, click Update scheduled post, Publish post now, or Update draft.

Workflows

Contact-based workflows can be associated with one or more campaigns.

In your HubSpot account, navigate to Automation > Workflows.
Hover over a workflow and click Edit.
Click the Settings tab.
Click the Campaigns associated with dropdown menu and select one or more campaign(s). To remove a campaign's association with the workflow, click the X to the right of the campaign.
In the bottom left, click Save.

Lists

Static lists from offline events can be associated with any campaign in your account. Any closed won deal that has one of the contacts associated will be included in your influenced deals and influenced revenue metrics. Each campaign can be associated with up to five static lists.

Please note: static lists can be associated with a campaign from the campaign details page only. Active lists can't be associated with a campaign.

In your HubSpot account, navigate to Marketing > Planning and Strategy > Campaigns.
Click a campaign to open its detailed.
In the upper right, click Add assets.
In the left sidebar navigation, select Static lists.
Select the checkbox next next to a static list to associate it with your campaign.
In the bottom left, click Save.

add-list-to-campaign

Influenced contacts and influenced deals metrics for your campaign will now include the contacts from these static lists.