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Campaigns

Associate assets and content with a campaign

Last updated: May 11, 2022

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

Learn how to associate content assets with specific campaigns from their respective tools.  You can also associate existing content assets or create new assets from the campaign's details page.

Please note: once tracking URLs for paid search campaigns and other sources are created, they cannot be associated with a HubSpot campaign. Learn more about associating campaigns when creating tracking URLs.

Blog posts, emails, landing pages, and website pages


Ad campaigns

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • Click on a campaign.
  • In the upper right, click Add assets.
  • In the dialog box, select Ad campaigns in the left sidebar menu.
  • Select the checkbox next to an ad campaign to associate it with your marketing campaign.
  • In the bottom left, click Save.

Sent emails

  • In your HubSpot account, navigate to Marketing > Email.
  • Click the name of the sent email.
  • In the upper right, click the Actions > Select campaign.
  • In the dialog box, click the Select a campaign dropdown menu and select a campaign, then click Save.


When you add or change the campaign of a sent email:

  • Sent, opened, and clicks metrics will display on the campaign details page.
  • Traffic to your website from a link clicked in the email will not be associated with the new campaign, and will not appear on the campaign details page or in campaign analytics. Such traffic will remain associated with the original campaign (or no campaign, if one wasn't selected) based on the tracking parameters automatically added to the link URL when the email was sent.

Forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over a form name and click Edit.
  • Navigate to the Options tab.
  • Click the Campaign dropdown menu and select a campaign.
  • In the top right, click Update.

campaigns-form

Calls-to-action (CTAs)

  • In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
  • Hover over a CTA and click the Actions dropdown menu, then select Edit.
  • In the right panel, at the bottom right, click Next.
  • Click the Campaign dropdown menu and select a campaign.
  • In the bottom left, click Save, then click Finish.

Published social posts

To add a published social post to your campaign: 
  • In your HubSpot account, navigate to Marketing > Campaigns.
  • Click on a campaign.
  • In the upper right, click Add assets.
  • In the dialog box, select Social posts in the left sidebar menu.
  • Select the checkbox next to a social post to associate it with your marketing campaign. All social posts currently associated with the campaign will be pre-selected. 
  • In the bottom left, click Save.

Please note: each social post can only be associated with one campaign. If a social post is already associated with another campaign, the campaign name will be displayed in the format Currently part of [campaign name]. Selecting and adding the social post will remove it from any other campaigns.


 

If your published social post is associated with an existing campaign, you can also update the associated campaign from the social tool: 

  • In your HubSpot account, navigate to Marketing > Social.
  • In the Manage tab, click a social post.
  • Next to Campaign, click Edit.
  • In the dialog box, click the dropdown menu and select a campaign, then
  • Click Save.

 

When you change the campaign of a published social post, traffic to your website from a link clicked in the social post will not be associated with the new campaign, and will not appear on the campaign details page or in campaign analytics. Such traffic will remain associated with the original campaign (or no campaign, if one wasn't selected) based on the tracking parameters automatically added to the link URL when the social post was published.

Scheduled or draft social posts

  • In your HubSpot account, navigate to Marketing > Social.
  • In the left sidebar menu, click Scheduled or Draft.
  • Click a social post.
  • In the bottom right of the right pane, click the Campaign dropdown menu and select a campaign.
  • In the bottom left of the right pane, click Update scheduled post, Publish post now, or Update draft.


Workflows

Contact-based workflows can be associated with one or more campaigns.

  • In your HubSpot account, navigate to Automation > Workflows.
  • Hover over a workflow and click Edit.
  • Click the Settings tab.
  • Click the Campaigns dropdown menu and select a campaign. To remove a campaign's association with the workflow, click the X to the right of the campaign.
  • In the bottom left, click Save.

Lists

Static lists from offline events can be associated with any campaign in your account. Any closed won deal that has one of the contacts associated will be included in your influenced deals and influenced revenue metrics. Each campaign can be associated with up to five static lists. 

Please note: static lists can be associated with a campaign from the campaign details page only. Active lists cannot be associated with a campaign.

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • Click a campaign
  • In the upper right, click Add assets.
  • In the left sidebar navigation, select Static lists.
  • Select the checkbox next to a static list to associate it with your campaign.
  • In the bottom left, click Save.

add-list-to-campaign

Once associated with a campaign, influenced contacts and influenced deals metrics for your campaign will include records in these static lists.

Filter content assets by campaign

You can filter your assets by their campaign after you've associated them:

 

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