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Associate external website pages with a campaign
Last updated: July 4, 2025
Available with any of the following subscriptions, except where noted:
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Marketing Hub Professional, Enterprise
If your website is not hosted on HubSpot, you can still add external website pages to a campaign from the campaign's details page. You can also add external website pages as a campaign step in a campaign template.
You can then manage and report on the campaign with both HubSpot assets and your external pages. After associating your external website page with a campaign, contacts who have viewed the external website page will be attributed to the campaign as an influenced contact.
Associate external website pages with a campaign
Before associating your external website pages, it's strongly recommended to install the HubSpot tracking code on the external page to track analytics. To associate an external website page with a campaign:
- In your HubSpot account, navigate to Marketing > Campaigns.
- Click on a campaign.
- In the top left, click Add assets.
- In the left sidebar menu, click External website pages.
- In the top right, click Add external website page.
- In the right panel, enter your website URL.
- Click Save or Save and add another. The external website page will be automatically selected and added to the campaign. Learn more about managing your campaign assets.
- After creating the external website page, in the Add assets dialog box:
- To edit the URL for the external website page:
- Hover over the URL and click Edit.
- In the right panel, update the website URL, then click Edit. Any updates made to the URL will affect all associated campaigns.
- To delete the external website page, hover over the page and click Delete. This will permanently delete the external website page from all associated campaigns.
- To edit the URL for the external website page:
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- After creating or editing your external website page assets:
- To close the dialog box, click the X in the top right.
- To add another existing external website page to the campaign, select the checkbox next to the page, then click Save. Each external website page can be associated with multiple campaigns.
- After creating or editing your external website page assets:
Review your external website page performance
When reviewing the performance of your external website pages:
- To track analytics for your external pages in the campaigns tool, your HubSpot tracking code must be installed on the external page.
- The page views metric will include historical data from prior to the association with the campaign.
- This metric is not tied to the date and time the external website page was associated with the campaign.
- To apply specific date ranges to your data, you can use the Date range filter at the top of the Performance tab.
- Generally, the campaign's page views metric and Google Analytics, or any other non-HubSpot systems, will not match exactly. Learn more about the possible reasons for this discrepancy.