Last updated: June 9, 2022
View the performance of a single HubSpot campaign to measure its impact on contacts, deals, and traffic to your website. You can also analyze the overall effectiveness of your campaigns in your analytics tools.
Analyze the effectiveness of your campaign with campaign attribution reports. Learn more about using campaign attribution reports.
Please note: HubSpot will only attribute asset data to a campaign after association. Campaign analytics, such as the Overview report, will not include any metrics prior to the association. However, these metrics can still display in the individual asset's data within the Performance tab.
To analyze a campaign's performance, begin by navigating to the campaign you want to view:
Please note: not all interaction types are used for revenue attribution. For example, marketing email opens do not count toward attributed revenue, only marketing email clicks. Learn more about revenue attribution interaction types.
After you've published several campaigns in HubSpot, you can compare performance data between specific campaigns to see which ones drive the most engagement.
To compare your campaigns:
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