Analyze individual campaign performance

View the performance of a single HubSpot campaign to measure its impact on contacts, deals, and traffic to your website. Learn more about the different campaign metrics available and how to analyze overall campaign performance. 

HubSpot will only attribute asset data to a campaign after association. Campaign analytics, such as the Overview report, will not include any metrics prior to the association. However, these metrics can still display in the individual asset's data within the Performance tab.  

Please note: on 2 October 2023, the Closed deals and Influenced revenue metrics will be replaced with a dedicated Revenue data section in your performance reporting for Marketing Hub Professional accounts. Learn more about what metrics are included in the new Revenue section and how the data is calculated.

Analyze campaign performance 

To analyze a campaign's performance, begin by navigating to the campaign you want to view:

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click the name of the campaign you want to view or edit.
• In the upper left, you can filter your campaign data:
  • Contact attribution: select if new contacts should be attributed to the campaign via First touch or Last touch.
  • Date range: click the Date range dropdown menu to filter the data to a specific time range.

Below are the reports displayed in the campaign's Perfomance tab. Each report presents different engagement data, split out by network. Learn more about the requirements of different campaign metrics. To display a report in the table below, hover over the generateChart report icon.

Report Name	Metrics	How to use the report
Overview generateChart	This report displays the following metrics:  Sessions: the number of sessions to website assets associated with the campaign. New contacts: the number of new contacts, attributed to the campaign that directed them to your website, based on the attribution model you selected associated with the campaign. Influenced contacts: the number of unique contacts that engaged with one or more assets that are associated with the campaign. For example, they may have submitted a form to a page associated with the campaign. This includes both new and existing contacts. Closed deals (Marketing Hub Professional only):  number of closed deals associated with new or influenced contacts that are associated with the campaign. Influenced revenue (Marketing Hub Professional only): the total amount from closed-won deals that are or have been associated with contacts that the campaign has influenced.	The Overview report displays an overview of the campaign's performance, any campaign goals will appear under the respective performance metric. In the report, click the following number of the following metrics for more detail:  New contacts  Influenced contacts  Closed deals (Marketing Hub Professional only)
Revenue (Marketing Hub Professional only)  generateChart	This report will only be available from 2nd October 2023. This report uses the following metrics. These metrics are only available in accounts with Marketing Hub Professional only: Revenue: the total revenue from closed-won deals to the campaign.  Deals with revenue: the number of associated closed-won deals. This number is based on interactions of associated contacts before deals are closed.  Contacts with revenue: the number of associated contacts with closed-won deals, that have interacted with assets from this campaign.	The Revenue report displays an overview of the campaign's revenue attribution.  In the top right of the report, click the Date range dropdown menu and select a date range for your report. This is limited to the last 365 days of data.  In the report data, you can click the amount or number to view the individual interactions that are related to your campaign. This data can be exported.  Learn more about the details and requirements for the revenue metric.
Revenue Attribution (Marketing Hub Enterprise only)  generateChart	This report uses the following metrics:  Attributed revenue (Marketing Hub Enterprise only): the total amount from closed-won deals attributed to the campaign.  Deals with attributed revenue: the number of associated closed-won deals. This number is based on interactions of associated contacts when deals are closed. Learn more about interaction types and how to customize them.  Contacts with attributed revenue: the number of associated contacts with closed-won deals.	The Revenue Attribution report displays an overview of the campaign's revenue attribution.  In the top right of the report, select an attribution model. In the report data, you can click the amount or number to view the individual interactions that are related to your campaign and the closed deal revenue attributed to each interaction. This data can be exported or saved as a report.  When analyzing your revenue attribution report, do note that the data in this report does not include data from static lists or workflows. Learn more about attribution reporting and the different revenue attribution interaction types.
Contacts and Sessions generateChart	This report uses the following metrics:  New contacts: the number of new contacts, attributed to the campaign that directed them to your website, based on the attribution model you selected associated with the campaign. Influenced contacts: the number of unique contacts that engaged with one or more assets that are associated with the campaign. This includes both new and existing contacts. Sessions: the number of sessions to website assets associated with the campaign.	This report shows a chart of the contacts or sessions attributed to the campaign. Hover over a data point in the report to view a breakdown of metrics. In the top left of the chart, click the dropdown menu and select new contacts, contacts, or sessions. In the top right of the chart, click the Frequency dropdown menu and select daily or monthly.
Asset reports  generateChart	The metrics in each report vary depending on the asset or content type associated with the campaign.	This section displays the performance of each asset or content type associated with the campaign. To collapse or expand an individual report, click the name of the report.  To collapse all asset or content type reports, click Collapse all. To expand all asset or content type reports, click Expand all.  To view more detailed performance information, click the name of the asset or content.
Traffic  generateChart	This report uses the following metrics:  Views: the number of views to website assets related to the campaign. New visitor sessions: the number of new unique visitors on your website. A visitor is someone who visits your site, tracked by the cookie placed in their browser by the HubSpot tracking code installed on your site. A single visitor can have multiple sessions and page views to your site. Contacts (first touch): the number of newly created contacts, attributed to the campaign that directed them to your website for the first time.	This report displays traffic to URLs containing the UTM campaign parameter in terms of views, visitors, and new contacts, broken down by source. To view paid search traffic further broken down by search term, click Paid search. To view organic social traffic further broken down by platform, click Organic social. To view other campaigns traffic further broken down by source and medium, click Other campaigns. From this report, you can also review your tracking URLs and create new ones: To view your existing tracking URLs, in the top right, click View tracking URLs.  To create a new tracking URL, in the top right, click Create tracking URL.

Analyze campaign attribution

In each campaign, you can review the new contacts, deals, and deal revenue generated by the campaign's assets.

• On the Campaign Analytics page, click a campaign name.
• Click the Attribution tab. Review how interactions with the campaign’s assets have resulted in the creation of contacts and deals, as well as the revenue gained from closed deals.
• To configure your report dates, at the top of page, use the date picker to select a date range or set specific dates. When filtering your campaign attribution by date, do note the following: 
  • New contacts and deals are measured by the date of creation, not of the interaction. Similarly, filtering a revenue report by date will include deals that have been closed within the date range.
  • By default, reports are filtered by All data, which includes all data up to the current date. To include future dates in a report, manually set the date range to include those dates.

• To select your attribution model, at the top of page, click the Attribution model dropdown menu and select an attribution model. 

• To select your attribution data, in the top left, select Contact create, Deal create, or Revenue.
  
  • Contact create: measure how effective the campaign’s assets are at generating new contacts. When a visitor interacts with a campaign asset and is later created as a contact, the interaction will receive credit for the contact being created. Learn more about building contact create attribution reports.
  • Deal create: measure how effective the campaign’s assets are at generating new deals. When a contact interacts with a campaign asset and a deal is created and associated with the contact, the interaction will be attributed for the deal being created. Learn more about building deal create attribution reports.
    
  • Revenue: measure how effective the campaign’s assets are at generating revenue from closed deals. When a contact interacts with a campaign asset and a deal that’s associated with the contact is closed, the interaction will be attributed for generating the deal’s revenue. Learn more about building revenue attribution reports.
    
    

• To save a chart from the attributions page as a report in your reports list:
  • On the top right of the chart, click Actions > Save as report.
  • In the right panel, enter the Report name.
  • Select a radio button to confirm whether you'd like to add the report to a dashboard:
    • Don't add to dashboard: HubSpot won't add the report to any of your dashboards, but will save the report to your report library so you can use it later.
    • Add to existing dashboard: you can select an existing dashboard to add the report to.
    • Add to new dashboard: you can create a new custom dashboard and add the report to the new dashboard. Click next, then enter a dashboard name and select a visibility option.

• • Click Save & add.