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Understand your campaign's influenced contacts

Last updated: March 18, 2024

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Marketing Hub   Professional , Enterprise

From a campaign's performance page, you can review additional detail about your influenced contacts. Learn more about influenced contacts and other campaign performance metrics.

Influenced contacts 

Influenced contacts generally refer to contacts that have engaged with assets related to a campaign. Generally, this will include both new and existing contacts. For a contact to be considered an influenced contact, they must meet at least one of the following conditions: 
  • Interacted with ads in an associated ad campaign.
  • Interacted with an associated social post.
  • Submitted an associated form. 
  • Opened or clicked an associated marketing email.
  • Enrolled in an associated workflow.
  • Added to a static list that's associated with the campaign.
  • Attended a marketing event that you associated with the campaign.
  • The following page view conditions:
    • Visited a URL with a corresponding utm_campaign parameter.
    • Visited content associated with the campaign, such as associated website pages, landing pages, blog posts, or tracked external website pages. 
    • First page view has a referral keyword associated with the campaign.
  • Clicked or viewed a CTA (legacy) associated with the campaign.
  • The following CTA interactions: 
    • Viewed an associated CTA that does not include a form
    • Viewed an associated CTA that includes a form and submitted the form

Review your campaign's influenced contacts

To review a campaign's influenced contacts in detail: 
  • In your HubSpot account, navigate to Marketing > Campaigns.
  • Click the name of the campaign you want to view or edit.
  • In the upper left, you can filter your campaign data:
    • Contact attribution: select if new contacts should be attributed to the campaign via First touch or Last touch.
    • Date range: click the Date range dropdown menu to filter the data to a specific time range.
       

  • In the Overview report, click the number of influenced contacts for more detail. In the dialog box, you can do the following:
    • To create an active list of influenced contacts, in the top right, click Use in list
    • To save the data as a report, in the top right, click Save as report.
    • To view further detail on your influenced contacts, click on each of the following tabs:
      • Contact: view a list of influenced contacts. 
      • Asset Type: view a list of asset types that contacts have engaged with. Contacts may interact with more than one type of asset. As a result, the total number of unique marketing influences may be more than the number of influenced contacts. This option will only display for campaigns created after April 1, 2022.
      • Asset Name: view a list of assets that the contacts have engaged with. Contacts may interact with more than one asset. As a result, the total number of unique marketing influences may be more than the number of influenced contacts. This option will only display for campaigns created after April 1, 2022.
      • Total contact influences: view a list of influenced contacts and the total number of influences across all assets in the campaign for each contact. This option will only display for campaigns created after April 1, 2022.

 

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