Understand your campaign metrics
Last updated: October 31, 2024
Available with any of the following subscriptions, except where noted:
Marketing Hub Professional , Enterprise |
After setting up your HubSpot campaign, you can review your campaign performance. review the details and requirements of the different campaign metrics, when reviewing your campaign.
Metric | Information | Requirements |
Sessions |
This metric measures traffic to website assets related to the campaign. | Sessions are attributed to a campaign when any of the following conditions are met:
When reviewing your session data, please note the following:
|
New contacts (first touch) |
This metric measures the number of newly created contacts, attributed to the campaign that directed them to your website for the first time. |
These contacts will be attributed when any of the following conditions are met:
|
New contacts (last touch) |
This metric measures the number of newly created contact, attributed to the campaign that led to their conversion. |
These contacts will be attributed when any of the following conditions are met:
|
Influenced contacts |
This metric measures the number of contacts that have engaged with assets related to a campaign. Generally, this will include both new and existing contacts. When filtering influenced contacts by date range, do note that only net new contacts that were influenced in that date range will be included. For example, if you filter for This week, you will not see contacts that were influenced prior to this week, even if they were also influenced this week. From a campaign's Performance page, You can review your influenced contacts in detail. |
A contact is influenced by a campaign when any of the following conditions are met:
|
Revenue(Marketing Hub Professional |
This revenue includes closed-won deals. The revenue is evenly spread across all the interactions leading up to a deal closing. The campaign gets credit for any interactions with assets the contact has interacted with. Do note the following:
|
Associated contacts are included in this metric when any of the following interactions are met:
|
Attributed revenue(Marketing Hub Enterpriseonly) |
This metric measures the total amount from closed-won deals attributed to the campaign. Data in this report does not include data from static lists or workflows If you've associated an A/B test email, only data from the winning variant will be included. |
This metric depends on the following:
|
Unique marketing influences |
This metric measures the following, depending on the breakdown selected:
|
Contacts must have interacted with and been influenced by the asset, learn more about influenced contacts. |
Campaigns
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