In your HubSpot account, navigate to Contacts > Contacts.
In the upper left, click Contacts and in the dropdown menu, select Marketing events.
In the table, click a marketing event's name to access more details. In the right panel:
At the top, view the event's name, description, and status.
In the About event section, view more information about your event, including its source and dates.
In the Event activity section, view the success of the event:
Registered: the number of contacts that registered for the event.
Attended: the number of contacts that attended the event.
Canceled: the number of contacts that canceled their attendance.
No-show: the number of contacts that registered to attend but did not attend.
Please note: for registrations, HubSpot will always count each registration, even if a registration occurred and was then cancelled. HubSpot will not remove any registrations from being counted.
You can also use certain marketing events data in custom report. Users with Account Access permissions can these data sources in your Tracking & Analytics settings:
In your HubSpot account, click the settings icon settings in the main navigation bar.
In the left sidebar menu, click Tracking & Analytics.
In the left sidebar menu, click Attribution.
Under the Interaction Types listing, click to toggle the Registered for a marketing event and Attended marketing event switches on.
Track marketing events in your revenue attribution reports
You can attribute video views, registrations for marketing events, and attendance at marketing events to driving revenue. Any marketing events or videos that a contact is associated with a closed-won deal attended, registered, or viewed will receive credit for driving revenue and show up in your revenue attribution reports.
To track marketing events in your revenue attribution reports you can use the interaction typesAttended marketing event, Registered for a marketing event and Viewed video.