Last updated: June 27, 2023
HubSpot can aggregate marketing events from certain integrations, so you can have a consistent overview of your marketing events. Once you've added this object type to your HubSpot account, you can edit and analyze existing marketing events, and create custom properties for the events.
If you have a Marketing Hub Professional or Enterprise account, you can also associate marketing events with HubSpot campaigns to keep track of the event's performance and contributions to your campaign.
Please note: you must have Account Access permissions in your account to add the marketing events object to your HubSpot account.
If you want the webinar event to sync to HubSpot, but not with marketing events, you can delete the event from the Marketing Events dashboard.
Please note: for registrations, HubSpot will always count each registration, even if a registration occurred and was then cancelled.
In Marketing Hub Enterprise accounts, you can also use registration data from your marketing events in an attribution report. If you have Account Access permissions, you can enable these data sources in your Tracking & Analytics settings:
Please note: marketing events will only be visible in the marketing events section if there is at least one registrant. If there are no registrants, you will not see the marketing event in this section.
You can also segment lists based on marketing events:
If a contact is associated with a closed-won deal, any marketing events that they attended or registered for, or any videos that they watched, will receive credit for driving revenue and show up in your revenue attribution reports.
To track marketing events in your revenue attribution reports you can use the interaction types Attended marketing event, Registered for a marketing event and Media played.