Last updated: August 26, 2021
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HubSpot can aggregate marketing events from certain integrations, so you can have a consistent overview of your marketing events.
Once you've added this object type to your HubSpot account, you can create new marketing events, edit existing ones and create custom properties for the events.
Please note: you must have Account Access permissions in your account to add marketing events.
You can also create marketing events directly in your account without needing to connect an integration.
Please note: event attendance can only be updated via a custom integration or the Marketing Events API.
Please note: for registrations, HubSpot will always count each registration, even if a registration occurred and was then cancelled.
In Marketing Hub Enterprise accounts, you can also use registration data from your marketing events in a custom report. If you have Account Access permissions, you can enable these data sources in your Tracking & Analytics settings:
Please note: marketing events will only be visible in the marketing events section if there is at least one registrant. If there are no registrants, you will not see the marketing event in this section.
If a contact is associated with a closed-won deal, any marketing events that they attended or registered for, or any videos that they watched, will receive credit for driving revenue and show up in your revenue attribution reports.
To track marketing events in your revenue attribution reports you can use the interaction types Attended marketing event, Registered for a marketing event and Media played.
Learn more about creating multi-touch revenue attribution reports.
HubSpot can aggregate marketing events from the Zoom integration to provide you with a consistent overview of your marketing events.
Marketing events for the Zoom integration reflect all webinars available in the connected Zoom account. The sync settings control only contact and timeline events creation for registrants and participants.
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