Last updated: December 18, 2020
HubSpot can aggregate marketing events from certain integrations, so you can have a consistent overview of your marketing events.
Once you've added this object type to your HubSpot account, you can create marketing events through the Marketing events API and create saved views based on their property values.
Add the marketing events object to your HubSpot account
Please note: you must have Account permissions in your account to add marketing events.
- In your HubSpot account, navigate to Contacts > Contacts.
- In the upper left, click Contacts and in the dropdown menu, select Marketing events.
- In the dialog box, click Add Marketing Events. If you have GoToWebinar or Eventbrite installed you will not need to complete this step.
- In the top left, click the dropdown menu and select Marketing events. Events that are created via the Marketing events API, the Eventbrite app, the Zoom app, or GoToWebinar app will display.
View and analyze marketing events
- In your HubSpot account, navigate to Contacts > Contacts.
- In the upper left, click Contacts and in the dropdown menu, select Marketing events.
Please note: for registrations, HubSpot will always count each registration, even if a registration occurred and was then cancelled. HubSpot will not remove any registrations from being counted.
You can also use certain marketing events data in custom report. Users with Account Access permissions can these data sources in your Tracking & Analytics settings:
- In your HubSpot account, click the settings icon settings in the main navigation bar.
- In the left sidebar menu, click Tracking & Analytics.
- In the left sidebar menu, click Attribution.
- Under the Interaction Types listing, click to toggle the Registered for a marketing event and Attended marketing event switches on.
- Click Save.
Track marketing events in your revenue attribution reports
You can attribute video views, registrations for marketing events, and attendance at marketing events to driving revenue. Any marketing events or videos that a contact is associated with a closed-won deal attended, registered, or viewed will receive credit for driving revenue and show up in your revenue attribution reports.
To track marketing events in your revenue attribution reports you can use the interaction types Attended marketing event, Registered for a marketing event and Viewed video.
Learn more about creating multi-touch revenue attribution reports.