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Create a journey report (BETA)

Last updated: July 29, 2022

In Beta

Applies to:

Marketing Hub Enterprise

Create a journey report to view the impact of every interaction a contact has with your business. Contacts convert on your website from different sources. With a journey report you can find out which touchpoints work best for attracting customers.

Create a journey report

  • In your HubSpot account, navigate to Reports > Reports.
  • In the upper right, click Create report.
  • In the Build from scratch section, select Journey Reports.
  • In the left panel, click and drag a Events to the Add steps section. You can add up to five events that lead up to a goal or conversion point.

  • When you have selected your Events, you can customize your Event filters. For example, if you want to analyze the journeys of contacts who came from the blog only, use the property that filters out other page views. If you want to only look at how ad interactions from Facebook moved leads forward, use the Ad Network filter.
    • Click the Event to add a filter.
    • In the pop-up box, select the property to filter the event by.

    • Select a condition for the field and select the value for the condition. 
    • Click Apply.
  • Click and drag an event to edit its order in the lead up to a goal or conversion point.
  • In the Choose your contacts section, select the Contacts to include in your report and set the Date range.
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