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Integrations

Connect apps to HubSpot

Last updated: November 23, 2021

Applies to:

All products and plans

With the HubSpot App Marketplace, you can search for and integrate tools you need for your business with your HubSpot account. All apps in the marketplace are reviewed and certified by HubSpot's team of developers.

Please note: only super admins and users with App Marketplace Access permissions can connect apps to HubSpot. To request access, click Request to connect in the top right of the app listing page in the HubSpot App Marketplace.

Find an app

To find an app to connect to your HubSpot account:

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar. Under Manage, select Connected apps.
  • Click Visit App Marketplace.
  • Search or browse for an app:
    • Use the search bar to search by business need or app name.
    • In the left sidebar menu, browse curated collections or filter your results by category, pricing, features, and more. 
  • Click the app to view more information about it.

Please note: HubSpot has open APIs, meaning providers can build and support their own apps for HubSpot outside of the HubSpot App Marketplace. To be listed on the App Marketplace, app listings must be submitted to and approved by HubSpot.

Review app details

On the app listing page, you can see information about the app's features and pricing, find support resources, and learn how data is synced between the app and HubSpot. 

  • In the Overview section, you can review details of the app such as the app provider name, total install numbers, category, and included features.
  • The Requirements section shows the necessary HubSpot subscription requirements, as well as any app-side subscription requirements. 
  • In the Resources section, you'll find links to support documentation and setup guides, along with the provider's contact information.
  • The Data Privacy section indicates whether or not HubSpot's privacy policy applies to this app and links to relevant provider documentation when applicable. 

Please note: apps provided by HubSpot App Partners are supported by the provider. This section will include links to the partner's support resources.

In the Pricing section, you can see available plan options for the app.

  • If the app offers monthly and yearly billing, click to toggle the Monthly/Yearly switch to see the monthly price for each billing cycle.
  • To see expanded pricing information in a new tab, click See all pricing options

app-marketplace-app-listing-pricing

  • In the Shared data section, you'll see how data for each HubSpot object will sync between your HubSpot account and the app once connected:
    • A unidirectional arrow indicates that data will only be synced one way, either to or from HubSpot.
    • A bidirectional arrow indicates that data will be synced back and forth between HubSpot and the app. 

Connect the app 

When you're ready to connect the app, click Connect app in the top right corner. You'll be guided to the provider's connection flow, including logging in to your account in the app and approving any necessary permissions. For help connecting the app, click View setup guide

Please note: if the Connect app button is grayed out, you may already have the app connected, or you do not have the required HubSpot subscription or permissions to connect the app. To see connected apps, return to the app marketplace and click Manage apps at the top right.

app-marketplace-connect-app

Review alerts for your connected apps

You can view all your connected apps and any alerts on the connected apps page.

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar. Under Manage, select Connected apps.
  • Click the Alerts tab to view all connected apps that require attention.
  • Hover over the app to view the error message.
connected-apps-alerts

Use connected apps in workflows

When you connect an app that includes workflow functionalities, you'll be able to use those actions in your workflows.

To add integration actions to a workflow:

  • In your HubSpot account, navigate to Automation > Workflows.
  • Click the name of a workflow, or create a new workflow.
  • Click the plus icon + to add a workflow action.
  • In the right panel, any newly integrated actions will appear under the name of the integration. Click the name of the action to add it to your workflow.

    workflow-integration-action
  • Set up the details for your action. When you're ready to add it to the workflow, click Save.

To connect an app through the workflows tool:

  • In your HubSpot account, navigate to Automation > Workflows.
  • Click the name of a workflow, or create a new workflow.
  • Click the plus icon + to add a workflow action.
  • In the right panel, click the Connect an app tab. 

    workflows-connect-an-app-tab
  • Search for the app that you want to connect, then click the app name
  • In the dialog box, click Connect, then proceed with the app connection process. 
    • Depending on the app, you may be brought to the app's App Marketplace listing page. To proceed from the listing page, click Sign in to connect app in the upper right.

Once the app has been connected, you'll see the app's available actions listed in the Choose an action sidebar.