Last updated: April 20, 2023
HubSpot's integration with Eventbrite allows you to collect new leads and track which contacts are registering for and attending the events you host.
Please note: only events created by the integration user (the user who logs in when connecting Eventbrite and HubSpot) will sync to HubSpot. The email address used to log in here must be the account administrator in the connected Eventbrite account.
Once you've enabled the integration:
Any new events you create in Eventbrite will sync automatically. You can disable this option by unchecking the Automatically sync new events box on the Eventbrite settings screen in HubSpot. You can also disable syncing for any event at any time by toggling the Sync switch off.
Please note: only standard Eventbrite registration properties (Cell Phone, Company, First Name, Last Name, Home Address, Job Title, and Website) will be synced to HubSpot. Custom properties will not be synced.
Once you've enabled the Eventbrite integration with HubSpot, new segmentation options will appear in your lists and workflows. You can now segment on the following HubSpot contact properties:
You will also see the following options for segmenting in your list based on properties synced from Eventbrite:
Please note: the above segmentation options are not available in Marketing Hub Starter accounts.
Some example lists you can create are:
Once you've created your lists, you can use them to send one-off email blasts or as enrollment triggers in a workflow to send automated emails to your different segments to remind them of the event or follow up afterward. You can also use workflows to send follow-up emails after the event.
You can also set rules based on Eventbrite properties in manual lead scoring.
HubSpot can aggregate marketing events from the Eventbrite integration to provide you with a consistent overview of your marketing events.