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Select your workflow object type

Last updated: August 5, 2025

Available with any of the following subscriptions, except where noted:

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When creating a workflow from scratch, it is generally recommended to set up your triggers first. However, there are instances where you may want to select your workflow's enrollment object type first. For example, you may want to create a contact or company-based workflow, then set any relevant triggers after.

When creating contact-based workflows, the choices may look different. To recreate the previous contact-based workflow options:

Please note: after you select your workflow record type, you will not be able to change the workflow type.

Set your workflow object type

To set your workflow object type before adding any triggers:

  1. In your HubSpot account, navigate to Automation > Workflows.
  2. In the top right, click Create workflow and select From scratch
  3. At the bottom of the left panel, click Skip trigger and choose eligible records.

workflow-skip-trigger

  1. Under the Choose a type of record that can enroll field, locate and select the desired object type for your enrolled records.
    • For example, to create a contact-based workflow, select Contact
    • After you select your workflow record type, you will not be able to change the workflow type.
    • In the right panel, the enrollment trigger card will display Trigger enrollment for [object-type].
  2. At the top, click Save and continue
  3. Continue setting up your workflow.

workflow-object-type

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