Associate your assets with Brands

Last updated: April 17, 2025

Available with any of the following subscriptions, except where noted:

You can associate assets with Brands to keep your assets organized by brand. After setting up your Brands, you can associate assets such as brand domains, forms, pages, and more.

To learn how to associate records with Brands, click here.

When associating your assets with Brands, please note the following:

If you want to associate the Brand with a brand domain, make sure that the brand domain is connected before setting up Brands.
Campaigns, emails, and forms can only be associated with Brands when created. While all other assets can be reassigned, it isn't possible to reassign an email or form once created.

Please note: you may need to manually opt-in to access certain tools related to Brands, such as marketing emails and subscription types. If you don't have access to a specific feature outlined below but would like to, reach out to your Customer Success Manager.

Ad accounts

After setting up Brands and connecting your ad accounts, you can associate each ad account with a different Brand. To associate an ad account with a specific Brand:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Ads.
Hover over the ad account and click Actions. Then, select Move to another brand.

In the dialog box, select a new Brand.
At the bottom, click Move. The ad account will be moved to the selected Brand.

Brand domain

When adding a new brand domain, it's automatically associated with the default account Brand. This domain can be associated with another Brand after. All subdomains under that brand domain will also be associated with the same Brand.

To associate a brand domain with a different Brand:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Content > Domains & URLs.
In the Brand domains section, next to a brand domain, click Edit. Then select Change Brand.

In the dialog box, click the Brand dropdown menu and select a Brand.
Click Change. The brand domain Brand will be updated.
To review the subdomains associated with each Brand:
- In your HubSpot account, click the settings settings icon in the top navigation bar.
- In the left sidebar menu, navigate to Brands > Multi-Brand.
- From the Current view dropdown menu, click the Brand that you want to review.

- Click the Website tab.
- Under the Domains & URLs section, review the brand domains associated with the selected Brand.

Campaigns

When creating a new campaign, you can associate the campaign with a Brand. Existing campaigns will stay associated with the account's default Brand. Once a campaign is created, you can't change the associated Brand. Instead, you can clone the campaign and update the associated Brand in the cloned campaign.

To associate a campaign with a Brand:

In your HubSpot account, navigate to Marketing > Campaigns.
In the top right, click Create campaign.
Choose Start from scratch or Start from template, then click Next.
While filling in your campaign details, click the Brand dropdown menu, then select the Brand you want to associate with the campaign.
After creating your campaign, review and associate assets from the same Brand. Some assets can't be associated with Brands.

Click tracking domain

You can customize the click-tracking domain used in marketing emails for each Brand so links in your emails are consistent with each brand. By default, the click tracking domain will be your email sending domain.

To edit the click tracking domain:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, click Marketing > Email.
Click the Tracking tab.
In the Click tracking domain section, click Edit next to the Brand.
Click the Domain dropdown menu, select a domain and then click Save.

If you'd like to create a separate cookie policy for each brand domain, and customize brand colors for each banner, you can create a custom cookie policy for a Brand.

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Privacy & Consent.
Click the Cookies tab.
From the Current view dropdown menu, select a Brand.
Click Manage banners next to the domain.
Click Create consent banner.
Add your consent banner details, then click Next.
Choose a banner type, select the language, then click Publish.
Under Consent Banner Options, click Customize to customize the style of the banner.

Custom properties

You can associate custom contact properties with a Brand. But, keep in mind that this custom contact property will be available for all contacts, not just the contacts associated with the Brand. To manage this, you can also create a conditional section on your record sidebar so the properties will only appear if there's a set value for the Brand property.

To associate custom contact properties with a Brand:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Properties.
In the upper right, click Create property.
Click the Object type dropdown menu and select Contact.
From the Brand dropdown menu, select a Brand.

Forms

You can only associate a form with a Brand when creating the form. To change a form's Brand, you'll need to recreate the form. Non-HubSpot forms are automatically associated with the account's default Brand and can't be changed. After creating your form, you can filter your forms by Brand.

To associate a form with a Brand:

In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

In the upper right, click Create form.
The Brand you selected will automatically be selected.

Continue creating your form.

Marketing emails (BETA)

Please note: if you're a Super Admin in your HubSpot account, you can opt your account into a beta feature.

You can only associate an email with a Brand when creating the email. To change an email's Brand, you'll need to clone the email. When you associate marketing emails with Brands, you can filter your emails by Brand to review trends and export reports when analyzing your marketing email performance.

Please note: when sending test marketing emails, the test email's links will always display unsubscribe and preference information for the default account Brand. The selected Brand's information will only display in published and sent marketing emails.

To associate an email with a Brand:

In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

In your HubSpot account, navigate to Marketing > Email.
Click Create email.
Continue creating your email. The brand kit default colors will be displayed in the color picker favorites as you design your email.

You can also clone an existing email that you've already associated with one Brand to another Brand:

In your HubSpot account, navigate to Marketing > Email.
Hover over the email you want to clone, then click Clone.
In the dialog box, click the Brand dropdown menu and select a Brand.
Enter a name for the cloned email.
Click Clone.

Email subscriptions

You can customize a unique resubscription email for each of your Brands, and manage subscription types and statuses per Brand.

Resubscription email

You can create and customize a resubscription email that can be tailored to the branding or guidelines of each Brand. Each resubscription email can be independently turned on or off.

To customize a resubscription email for a specific Brand, you'll first switch to the Brand you want to create the email for, then create the associated email:

In the top right, click your profile picture, then hover over Brand.
Select the Brand you want to navigate to.

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar, navigate to Marketing > Email.
Click the Subscriptions tab.
Under Resubscription email, click Edit email.
You'll be redirected to the email editor to design your resubscribe email, where you can edit the email details. This resubscription email has pre-populated text you can customize, but you must keep the Update your subscription preferences link.
When you're finished designing your email, click Review and publish in the upper right.
Click Publish to take the email live. Once published, you'll be redirected back to your email settings.
Click to toggle the Resubscription email switch on, then click Save in the bottom left.

After you've published your resubscription email and toggled the Resubscription email switch on, contacts who unsubscribed to all your subscription types will be prompted with a link to receive your resubscription email when they enter their email address on one of your forms. Note that a contact must still click the link in your resubscription email to view available subscription types, then update and confirm their subscription preferences.

Please note: if you previously had the resubscription email setting toggled on, it will remain on for the default account Brand. You will need to configure and switch on resubscription emails for each individual Brand.

Subscription types

Associate and manage your email subscription types with different Brands to allow contacts to unsubscribe from one Brand while remaining subscribed to others. When doing so, please note the following:

Contacts who opt out of all email communication for a specific Brand will be opted out of all subscriptions for that Brand.
The following default subscription types can't be associated with Brands. These subscriptions will default to the main HubSpot account.
- One-to-one emails.
- Customer service communication emails.
- Transactional emails.
Contacts who are imported into an opt-out list, or manually opted out on a record will only be opted out of the Account Brand, and won't be opted out of any more Brands.
You can only use one default subscription preference page for all Brands, and it can't be customized.
Contacts who opted out of receiving emails from a Brand can resubscribe through a form, as long as you've associated the form with a Brand.

To manage the subscription types associated with your Brands:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, click Marketing > Email.
Click the Subscription types tab.
To filter your subscription types by Brand, click the Current view dropdown menu, then select a Brand.
To associate a subscription type with a different Brand:
- Hover over the subscription type you want to update, then click the Actions dropdown menu.
- Select Move to Brand.

- In the dialog box, select a new Brand, then click Move.

To view a breakdown of a contact's subscription types by Brand:
- Navigate to the contact's record.
- Under the Communication subscriptions section, click View subscriptions.

- Click the Brand.

Workflows

Users with Marketing Hub Enterprise subscriptions who have purchased the Brands Add-On can assign workflows with Brands.

By default, workflows aren't assigned to a Brand. A workflow doesn't have to have a Brand assigned. But, Brands are useful for organizing your workflows by individual brand.

In your HubSpot account, navigate to Automation > Workflows.
To assign an individual workflow to a specific Brand:
- Hover over the name of the workflow and click More. Then, select Assign Brand.

- If the workflow already has a Brand assigned, hover the name of the workflow and click More, then select Assign Brand.

To assign multiple workflows in bulk:
- In the workflows table, select the checkboxes next to the workflows that you want to assign to the same Brand.
- At the top, click Assign Brand. If the workflow has an existing Brand, it'll be reassigned to the new selected Brand.

In the dialog box, click the Brands dropdown menu and select a Brand. Only one Brand can be assigned to a workflow.
At the bottom, click Save.

Wordpress plugin

To set the Brand that the Wordpress plugin should be using:

In Wordpress, go to HubSpot settings.
Click Account Information.
Select the Brand to use for the plugin.

Zoom integration

If you have a unique Zoom account for each Brand, you can connect each account to the corresponding Brand. Before connecting a Zoom account to your Brand, install the Zoom integration on your HubSpot account.

Please note: when you connect a Zoom account to a Brand, only new contacts created from the Zoom account will be associated with the Brand. Existing contacts will need to be updated manually.

To associate your Zoom account with a Brand:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Multi-Brand.
Click See connected apps.
If you haven't already, install the Zoom app from the App Marketplace.
Once installed, click the Current view dropdown menu and select the Brand.
Click Assign app.

Click the Choose an app dropdown menu and select Zoom.
Click the Choose a Zoom account dropdown menu and select your connected Zoom account.
Click Confirm and connect. When new contacts register for or attend a Zoom webinar or attend a Zoom meeting, they will automatically be associated with the corresponding Brand for that Zoom account

Please note: the Add Contact to Zoom Webinar workflow action will only work for the Zoom account connected to the primary Account business unit. Using the action to add contacts to a Zoom webinar not associated with the primary Account business unit will result in the contact not being registered for the webinar.

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