Manage your brands with HubSpot Brands

Users with Marketing Hub Enterprise subscriptions who have purchased the Brands add-on can use the feature to manage multiple brands in one HubSpot account. You can customize the branding for each Brand to streamline content creation. 

You can also keep assets such as forms, pages, and more organized by associating them with a Brand. Learn more about leveraging Brands from our HubSpot Academy. 

Before you get started

Before getting started, please note the following: 

• Check this page to make sure Brands are right for your organization.
• Only Super Admins can create and edit Brands.
• Each Brand add-on allows for one Brand. You can add up to 100 Brands by purchasing multiple instances of the Brands add-on. 
• With each Brands add-on, your HubSpot account will have access to one additional brand domain. It's optional to associate this domain to your new Brand. If you want to associate the brand domain, make sure that the brand domain is connected before setting up your Brand in your HubSpot account. 
• The content types you can host on your additional brand domain depend on your other subscriptions. Learn more about subscription limits for domains. 
• HubSpot only allows for one primary domain per account. If you already have a primary domain set up in your HubSpot account, you must assign a Brand to a secondary domain. 
• Creating a Brand will automatically create the Brands contact property in your account. You can filter your contacts by Brand and automatically set this property when a contact submits a form that's associated with a specific Brand.

Create Brands

To create a new Brand:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands > Multi-Brand.
• In the top right, click Create new Brand. 
• Enter a name for your Brand.
• Click Create new Brand.

Navigate to Brands in the main navigation

• In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

Once you click on the Brand, you can navigate to various parts of the CRM and see the information filtered to the specific Brand you selected. For example, you can create a record, import an email opt-out list, and customize email subscription pages for a specific Brand.

Customize branding for Brands

You can set custom logos, favicons, and colors for each Brand by creating a brand kit. When you create pages, emails, scheduling pages, and forms associated with a Brand, the brand colors will be displayed in the color picker favorites. Only users with Account Access and Edit account defaults permissions can create brand kits. 

To create and manage your brand kit, navigate to your Brands settings:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands > Multi-Brand.
• To create a brand kit:
  • In the Branding section, click Manage brand kits. You’ll then be directed to the Branding tab of the Account Defaults settings page.
  • In the top left, click the Current view dropdown menu and select the Brand you want to create a brand kit for.
  • In the top right, click Create a new brand kit.
  • In the dialog box, enter a name for the brand kit.
  • Click Save.

Please note: you can create one brand kit per Brand.

• After the brand kit is created, you can further edit the logo, favicon, colors, and theme associated with the brand kit: 

• • On the Branding tab of the Account Defaults settings page, click the dropdown menu under Brand Kit and select the Brand you'd like to update the logo for.
  

• • To add a new logo, click + Add in the Logos section.
    
    • Add your new logo:
      • To add an existing image from the files tool as your logo, click Browse images. In the right panel, click the image.
      • To add a new image, click Upload, then add an image from your computer.
    • Enter a Logo name.
    • Click the Logo domain dropdown menu and select the logo domain. 
    • If you'd like to further customize your logo, you can add alt text, a URL, and configure the width and height of the logo.
    • Click Save.
  • To add a brand favicon, click + Add in the Favicon section. 

Please note: you can add up to 20 favicon's per Brand.

• • • Add your new favicon: 
      • To add an existing image from the files tool as your favicon, click Browse images. In the right panel, click the image. 
      • To add a new image as your favicon, click Upload, then add an image from your computer. For best results, save your favicon as a 48 by 48 px image in one of these file formats: .ico, .gif, .png.
  • • Enter a Favicon name. 
    • Click the Favicon domain dropdown menu and select the favicon domain. 

• • • Click Save.

• • To set brand colors:
    • Click the Colors tab.
    • To set your primary color color, enter a hexadecimal code or click the color picker and select a color. The primary color is used in scheduling pages, quotes, and conversations channels.
    • To add more brand colors, click + Add, then enter a hexadecimal code or click the color picker and select a color.
    • To delete additional colors, click the delete delete icon next to the color.
    • Click Save.
  • To set a theme:
    • Click the Themes tab.
    • Next to the theme, click Actions, then select one of the following:
      • Select Change theme to select a different theme.
        • Your available themes will be displayed. Click Set as active theme next to the theme you'd like to use for your brand. 
        • Click View themes in the Marketplace to view other themes available for download.
      • Select Edit to edit your theme settings.
      • Select Preview to preview how your theme will look.