Manage your brands with HubSpot Brands

Users with Marketing Hub Enterprise subscriptions who have purchased the Brands add-on can use the feature to manage multiple brands in one HubSpot account. You can customize the branding for each Brand to streamline content creation. 

You can also keep assets such as forms, pages, and more organized by associating them with a Brand. Learn more about leveraging Brands from our HubSpot Academy. 

Before you get started

Before getting started, please note the following: 

• Check this page to make sure Brands are right for your organization.
• Only Super Admins can create and edit Brands.
• Each Brand add-on allows for one Brand. You can add up to 100 Brands by purchasing multiple instances of the Brands add-on. 
• With each Brands add-on, your HubSpot account will have access to one additional brand domain. It's optional to associate this domain to your new Brand. If you want to associate the brand domain, make sure that the brand domain is connected before setting up your Brand in your HubSpot account. 
• The content types you can host on your additional brand domain depend on your other subscriptions. Learn more about subscription limits for domains. 
• HubSpot only allows for one primary domain per account. If you already have a primary domain set up in your HubSpot account, you must assign a Brand to a secondary domain. 
• Creating a Brand will automatically create the Brands contact property in your account. You can filter your contacts by Brand and automatically set this property when a contact submits a form that's associated with a specific Brand.

Create Brands

To create a new Brand:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands > Multi-Brand.
• In the top right, click Create new Brand. 
• Enter a name for your Brand.
• Click Create new Brand.

Navigate to Brands in the main navigation

• In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

Once you click on the Brand, you can navigate to various parts of the CRM and see the information filtered to the specific Brand you selected. For example, you can create a record, import an email opt-out list, and customize email subscription pages for a specific Brand.

Customize branding for Brands

You can set custom logos, favicons, and colors for each Brand by creating a brand kit. When you create pages, emails, scheduling pages, and forms associated with a Brand, the brand colors will be displayed in the color picker favorites. Only users with Account Access and Edit account defaults permissions can create brand kits. 

To create and manage your brand kit, navigate to your Brands settings:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands > Multi-Brand.
• To create a brand kit:
  • In the Branding section, click Manage brand kits. You’ll then be directed to the Branding tab of the Account Defaults settings page.
  • In the top left, click the Current view dropdown menu and select the Brand you want to create a brand kit for.
  • In the top right, click Create a new brand kit.
  • In the dialog box, enter a name for the brand kit.
  • Click Save.

Please note: you can create one brand kit per Brand.

• After the brand kit is created, you can further edit the logo, favicon, colors, and theme associated with the brand kit: 

• • On the Branding tab of the Account Defaults settings page, click the dropdown menu under Brand Kit and select the Brand you'd like to update the logo for.

  

• • To add a new logo, click + Add in the Logos section.
    
    • Add your new logo:
      • To add an existing image from the files tool as your logo, click Browse images. In the right panel, click the image.
      • To add a new image, click Upload, then add an image from your computer.
    • Enter a Logo name.
    • Click the Logo domain dropdown menu and select the logo domain. 
    • If you'd like to further customize your logo, you can add alt text, a URL, and configure the width and height of the logo.
    • Click Save.
  • To add a brand favicon, click + Add in the Favicon section. 

Please note: you can add up to 20 favicon's per Brand.

• • • Add your new favicon: 
      • To add an existing image from the files tool as your favicon, click Browse images. In the right panel, click the image. 
      • To add a new image as your favicon, click Upload, then add an image from your computer. For best results, save your favicon as a 48 by 48 px image in one of these file formats: .ico, .gif, .png.
  • • Enter a Favicon name. 
    • Click the Favicon domain dropdown menu and select the favicon domain. 

• • • Click Save.

• • To set brand colors:
    • Click the Colors tab.
    • To set your primary color color, enter a hexadecimal code or click the color picker and select a color. The primary color is used in scheduling pages, quotes, and conversations channels.
    • To add more brand colors, click + Add, then enter a hexadecimal code or click the color picker and select a color.
    • To delete additional colors, click the delete delete icon next to the color.
    • Click Save.
  • To set a theme:
    • Click the Themes tab.
    • Next to the theme, click Actions, then select one of the following:
      • Select Change theme to select a different theme.
        • Your available themes will be displayed. Click Set as active theme next to the theme you'd like to use for your brand. 
        • Click View themes in the Marketplace to view other themes available for download.
      • Select Edit to edit your theme settings.
      • Select Preview to preview how your theme will look.
• To delete a brand kit, under My Brand Kits, click Actions, then click Delete.

Install the HubSpot tracking code for a Brand

Each Brand is associated with its own unique tracking code. Unique tracking codes allow you to display different cookie policy banners on different pages. But, this won't affect reporting. 

To install the tracking code:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• Navigate to Tracking & Analytics > Tracking code in the left sidebar menu. 
• Click the Current view dropdown menu and select the brand you want to install the tracking code for.
• Continue installing the tracking code.

Report on Brands

Track your brand's performance and keep your teams aligned using dashboards with custom brand reports. You can also associate existing dashboards and reports with a brand. Learn more about managing dashboards. 

Create a brand report

To create a brand report:

• In your HubSpot account, navigate to Reporting > Reports.
• Click Create report.
• Select Single object.
• Select your data source (e.g., contacts) and click Next.
• Click Add [object] property.
• Use the search bar to locate the Business units property, then click on it to add it as a data source, then click Next.
• Add the properties to your report.
• Choose your chart style.
• Click Save.
• Enter your report name, and choose whether to add to a new or existing dashboard, then click Next.
• Choose who can access the report and click Save.

Filter a report by a specific Brand

To filter a report by a specific brand:

• In the custom report builder, customize the report filters using the Business units property.
• In your HubSpot account, navigate to Reporting > Dashboards.
• On a dashboard, click Advanced filters.
• Click + Add filter.
• Use the search bar to find and select the business unit filter you want to use.
• Click the Business unit dropdown menu, and select a business unit. 
• Click Apply filter.

Associate an existing report with a Brand

• In your HubSpot account, navigate to Reporting > Reports.
• From the report list, select the checkbox next to the reports you'd like to associate and click Set brand.
• In the dialog box, click the Brand dropdown menu and select a brand.
• Click Set brand.

Rename or delete existing brands

Manage your brands from the brands settings page:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands.
• To rename a brand or your default account brand:
  • Click the Current view dropdown menu and select the brand you want to rename.
  • In the upper right, click the Actions dropdown menu, then click Rename.
  • In the dialog box, enter a new name for your brand.
  • Click Update. The brand's new name will display in your HubSpot account. 
• To delete a brand, click the Current view dropdown menu at the top of the page, and select the brand you wish to delete. Click Actions on the top right, then click Delete. A dialog box will appear to confirm the deletion. Type your brand name, then click Delete brand.

Example brands use case

Below, find an example of how to set up a brand and assign a campaign, contacts, forms and a marketing email to it. It's an example of a simple process and isn’t designed to be exhaustive. Similarly, the configuration of brands may vary, based on the needs of your organization. If you need advice on setting up brand, speak to your customer success manager.

This example is based on a car manufacturer with two brands - Motr and Engn. The two brands work under the same marketing department. Customers may be associated with one brand, or both. Campaigns for each brand run separately.

Set up your brand

To get started, create your second brand, in this case Engn. The first brand (Motr) will use your existing brand (when you purchase the Brands add-on, you get one brand, to add to the one you already have with your HubSpot account).

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Brands.
• In the top right, click Create new Brand. 
• Enter a name for your brand.
• Click Create.

Create a campaign and assign it to the brand

Now, assign a campaign to the brand. You can add assets to the campaign later. 

• In your HubSpot account, navigate to Marketing > Campaigns.
• In the top right, click Create campaign.
• Choose Start from scratch or Start from template, then click Next.
• While filling in your campaign details, click the Brand dropdown menu, then select the brand you want to associate with the campaign.

Assign existing contacts to the brand

When you set up brands, a Brand property is created in your account. Use this property to select which brand a contact is part of. Contacts can be part of multiple brands (for example, if your Motr and Engn have the potential to appeal to similar audiences, they may become a customer of both brands). This property can then be used in lists to segment contacts by brand, workflows, and reporting. 

• In your HubSpot account, navigate to CRM > Contacts.
• To select multiple individual records:
  • In list view, select the checkboxes next to the records.
  • In board view for deals, tickets, or custom objects, hover over a record, then select the checkbox. Once one record card is selected, checkboxes will appear on all remaining cards for you to select.
  • To select all of the records on your current page or pipeline, select the checkbox at the top left of the table or board. In list view, to select all of the records in the view, click the Select all [number] [records] link.
• Select Edit.
• In the dialog box, click the Property to update dropdown menu and select Business Units.
• Select the checkbox next to the brands you’d like to assign the contact to. 
  • To add new values while maintaining the existing values, select Append to current value(s).
  • To overwrite the existing values, select Replace current values(s).
• Click Update. 

Create a form to capture leads for the brand

Now you have set up brands, you can assign them to forms so contacts filling out that form are automatically assigned to the brand it is associated with. 

• In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

• In the upper right, click Create form.
• The brand you selected previously will automatically be set on the form.

• Continue creating your form. 

Optionally, you can also assign it to the campaign you created earlier:

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click on the campaign. 
• In the upper left, click Add assets. 
• Use the search bar to search for the form.
• Select the checkbox next to the form.
• Click Save.

Create a marketing email and assign it to the brand and the campaign

Marketing emails can be assigned to a brand, so you can separate emails between the two brands. When sending, you could use a list that has been filtered using the brand property, to easily send emails to those contacts who are associated to either, or both, of the brands. 

The brand can’t be changed once an email has been created. If you need to assign an existing email to a brand, it’s recommended to clone an existing email. When cloning, you will be able to select the brand.

• In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.

• In the upper right, click Create email.
• The brand you selected previously will automatically be set on the email.
• Select an email type:
  • Regular: a one-off personalized email that you can send to a segment of your contacts.
  • Automated: a personalized email that you can configure to send to certain contacts when they meet the enrollment criteria for a workflow.
  • Blog/RSS: an email that will be sent out to your blog or RSS subscribers automatically when you publish new content to your blog or RSS feed.

• Click Next.
• On the Drag and drop tab, choose a template based on the type of email you want to create. Each email template has customizable elements such as images and text fields, which are grouped into sections.
• Continue creating your email.