Last updated: February 23, 2022
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Non-HubSpot forms are HTML forms on your external site that weren't created in HubSpot. When you install the HubSpot tracking code on your external page or use the HubSpot WordPress plugin, submissions to non-HubSpot forms will be collected in HubSpot.
When using non-HubSpot forms, do take note of the following:
Because these behaviors are due to external factors, HubSpot cannot prevent them. Alternatively, you can consider working with a developer to connect your non-HubSpot forms directly using HubSpot's Submit data to a form API or an existing form integration.
For form submissions to be collected in HubSpot, your form must:
If your form isn't capturing submissions, learn more about common issues with non-HubSpot forms.
Once enabled, the tool will automatically start collecting submissions on your website as soon as submissions occur. The tool is able to identify your website's external forms based on the
<form> tag in the HTML code. The form submission data is stored in localStorage and then pushed back into HubSpot to either create a new contact or update
All data submitted to non-HubSpot form fields will only match to single-line text field type properties in HubSpot. Non-HubSpot form fields cannot match with other field types.
Non-HubSpot form fields cannot be manually mapped. HubSpot will automatically try to map form fields to existing contact properties in HubSpot using logic in the following order:
If a corresponding contact property cannot be detected for a form field, the data submitted won't be stored on the contact record. The details submitted for that form field will still be available in the form submission data.
Hover over a non-HubSpot form and click the Actions dropdown menu to:
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