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Use HubSpot's integration with MailChimp

Last updated: December 1, 2021

Applies to:

All products and plans

You can connect your HubSpot account with MailChimp to add contacts who submit pop-up forms and non-HubSpot forms to your Mailchimp lists. You will also be able to view Mailchimp email activities in contact records if the Mailchimp campaign meets certain required conditions.  

When using this integration, contacts can only be synced from HubSpot to Mailchimp and not vice versa. If you require a two-way sync of information between HubSpot and Mailchimp, learn more about using HubSpot's data sync instead. 

Please note: if you're using Zapier to integrate HubSpot with Mailchimp, please refer to Zapier's documentation.

When integrating with MailChimp:

  • HubSpot will not retroactively add contacts to a Mailchimp list who submitted your pop-up form or non-HubSpot form before you connected your Mailchimp account and customized the form.
  • HubSpot will only send the contact's first name, last name, and email address to Mailchimp. 
  • HubSpot will not be able to sync with a Mailchimp list that has required merge tags because HubSpot doesn't send a value for these tags. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
  • HubSpot is only able to trigger auto-response emails using Mailchimp's automation feature.

Connect your Mailchimp account to HubSpot

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Integrations > Email service provider.
  • Click Connect email provider.
  • In the dialog box, select Mailchimp.
  • You'll be redirected to a login screen. Enter your Mailchimp login credentials, then click Log In.

authorize-mailchimp-integration-dialog

  • Review the access requested for your account, and click Allow.
  • You will be redirected to the Email service provider section of your settings.
  • If you decide to remove the Mailchimp integration from your HubSpot account, you can click Disconnect in the top right.

Next, edit your pop-up forms and non-HubSpot forms to push contacts to Mailchimp.

Pop-up forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the pop-up form you want to push to Mailchimp, and click Actions > Edit form.
  • In the pop-up form editor, click the Options tab.
  • In the Push new contacts to your email provider (optional) section, click Select lists.

  • In the dialog box, select the Mailchimp list to add contacts who submit this form, then click Save.
  • In the top right, click Next and then click Update.

Non-HubSpot forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu and select Edit Mailchimp lists.

non-hubspot-forms-mailchimp

  • In the dialog box, select the Mailchimp list to push contacts to, then click Save.

Sync Mailchimp email activities in a contact record

You can sync and view Mailchimp email sends, opens, clicks, and bounces on a contact record.

Turn on Mailchimp activities sync 

Your Mailchimp campaigns will only sync with HubSpot if all of the following conditions are met:

  • The send date for the campaign is not earlier than 30 days before you connected your Mailchimp account to HubSpot.
  • The campaign has a non-empty subject line and a non-empty title.
  • The campaign is not part of an A/B test.
  • The campaign is not a part of the Customer Journey.

To turn Mailchimp activity sync on:

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • On the left sidebar menu, navigate to Integrations Email service provider.
  • Click to toggle the Show Mailchimp email activities on HubSpot contact records switch on.

To see when emails are sent, opened, clicked, and bounced on your HubSpot contacts:


filter-activities-mailchimp-checkbox