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Use HubSpot's integration with MailChimp

Last updated: August 3, 2021

Applies to:

All products and plans

You can connect your HubSpot account with MailChimp to add contacts who submit pop-up forms and non-HubSpot forms to your Mailchimp lists. 

Please note: if you're using Zapier to integrate HubSpot with Mailchimp, please refer to Zapier's documentation.

When integrating with MailChimp:

  • HubSpot will not retroactively add contacts to a Mailchimp list who submitted your pop-up form or non-HubSpot form before you connected your Mailchimp account and customized the form.
  • HubSpot will only send the contact's first name, last name, and email address to Mailchimp. 
  • HubSpot will not be able to sync with a Mailchimp list that has required merge tags because HubSpot doesn't send a value for these tags. It's recommended to sync your form with another Mailchimp list, or remove the required merge tags.
  • HubSpot is only able to trigger auto-response emails using Mailchimp's automation feature.

Connect your Mailchimp account to HubSpot

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Integrations > Email service provider.
  • Click Connect email provider.
  • In the dialog box, select Mailchimp.
  • You'll be redirected to a login screen. Enter your Mailchimp login credentials, then click Log In.

authorize-mailchimp-integration-dialog

  • Review the access requested for your account, and click Allow.
  • You will be redirected to the Email service provider section of your settings.
    • To see when emails are sent, opened, clicked, and bounced for your HubSpot contacts:
      • Click to toggle the Show Mailchimp email activities on HubSpot contact record switch on.

Please note: when the switch is toggled on, historical email campaign data will only be synced to HubSpot for the previous month.

filter-activities-mailchimp-checkbox

    • If you decide to remove the Mailchimp integration from your HubSpot account, you can click Disconnect in the top right.


Next, edit your pop-up forms and non-HubSpot forms to push contacts to Mailchimp.

Pop-up forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the pop-up form you want to push to Mailchimp, and click Actions > Edit form.
  • In the pop-up form editor, click the Options tab.
  • In the Push new contacts to your email provider (optional) section, click Select lists.

  • In the dialog box, select the Mailchimp list(s) to add contacts who submit this form to, then click Save.
  • In the top right, click Next and then click Update.

Non-HubSpot forms

  • In your HubSpot account, navigate to Marketing > Lead Capture > Forms.
  • Hover over the non-HubSpot form you want to push to Mailchimp, then click the Actions dropdown menu and select Edit Mailchimp lists.

non-hubspot-forms-mailchimp

  • In the dialog box, select the Mailchimp list to push contacts to, then click Save.

View Mailchimp email activities in a contact record

You can sync and view Mailchimp email sends, opens, clicks and bounces on a contact record. Your Mailchimp campaigns will only sync with HubSpot if all of the following conditions are met:

  • The send date for the campaign is not earlier than 30 days before you connected your Mailchimp account to HubSpot.
  • The campaign has a non-empty subject line and a non-empty title.
  • The campaign is not part of an A/B test.
  • The campaign is not a part of the Customer Journey.

To turn Mailchimp activity sync on:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • On the left sidebar menu, navigate to Integrations Email service provider.
  • Click to toggle the Show Mailchimp email activities on HubSpot contact records switch on.

 

If you require a two-way sync of information between HubSpot and Mailchimp, you can use HubSpot's data sync. Learn more about HubSpot's data sync