Last updated: January 29, 2024
In HubSpot, you store and manage information about people in contact records. In your database, you may have contacts that you plan to market to, for example, by sending marketing emails. You may also have contacts, such as existing customers, that you don’t plan to engage with through marketing tools. You can specify which contacts are non-marketing, and avoid paying for the contacts you won’t market to.
If contacts are set as non-marketing, they won’t count towards your billable contact tier limit, and you can't use certain tools for those contacts. If a contact was previously set as marketing in a given month, you can update their status to non-marketing at any time, but it won’t take effect until after the next update date. Once the non-marketing contact status takes effect, the contact will remain a non-marketing contact until you set them as marketing.
Please note: the following instructions only apply to Marketing Hub accounts with marketing contacts. Learn how to check if your HubSpot account has access to marketing contacts or request marketing contacts for your account.
Contacts can also be created by different HubSpot tools, such as forms and chatflows. Depending on the tool, contacts are set as marketing or non-marketing by default, but the default for certain tools can be customized. Learn the default marketing contact status for each tool and how to update the default marketing contact status for certain tools.
When you manually create a new contact, you can choose whether or not to set them as marketing. For existing contacts, you can set them as non-marketing from your Usage & Limits page, or on the contacts index page.
When you set existing contacts as non-marketing prior to your next update date, the Marketing contact until next update property value will change to Yes. This indicates that on the next update date, the non-marketing status will take effect. Learn how to find your next update date.
To set existing contacts as non-marketing from your Usage & Limits page:
To set contacts as non-marketing on the contacts index page:
In accounts with a Professional or Enterprise subscription, you can automatically set contacts to become non-marketing on the next update date using workflows.
Learn more about using workflows.