Last updated: January 30, 2023
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After connecting the Zoom integration, you can sync webinar registration and attendance details from Zoom to HubSpot and use this information to segment your contacts in HubSpot. You can also add registrants to a Zoom webinar using HubSpot workflows.
The Zoom integration does not support Zoom Events or webinars created as part of a Zoom Event.
Please note: as of March 1, 2022, Zoom will remove email address for users flagged as guests in Zoom unless they meet any of the conditions stated here. As such, webinar participants with no email addresses will not be synced to HubSpot. To ensure that all attendees are synced to HubSpot, turn on webinar registration.
After connecting the Zoom integration, configure your webinar sync settings and choose how contacts are created in HubSpot from the integration.
You can filter contact records using the following properties, which are automatically created in your HubSpot account after connecting the Zoom app:
You can also segment your contacts based on the attributes of a specific Zoom event using the following filters:
Zoom webinar events appear on HubSpot contact record timelines, showing you the webinar date, when a contact joined and left the webinar, and the amount of time the contact was attending the webinar for.
Please note: webinar registrants must use their primary email address. Webinar registrations made with a contact's secondary email address will not be registered in HubSpot or added to a contact's timeline.
You can use the Add Contact to Zoom Webinar workflow action to automate webinar registration. If you have separate Zoom accounts connected to multiple business units, this action can only register contacts for webinars that are associated with the Zoom account connected to the primary Account business unit in HubSpot.
Using the action to add contacts to a Zoom webinar that is not associated with the primary Account business unit will result in the contact not being registered for the webinar.
To set up a workflow to automate Zoom webinar registration:
The contact will be registered for the webinar using their first name, last name, and email contact properties. Learn more about the Add Contact to a Zoom webinar action.