Custom behavioral events allow you to track information unique to your business. Clicked element and Visited URL events can be created without code with the HubSpot Chrome extension.
A clicked element event tracks when an anonymous visitor or HubSpot contact clicks a specific element on your website. For example, track when a free demo CTA or PDF download link is clicked. Clicked element events can only be created and tracked on pages that have the HubSpot tracking code installed. Visited URL events record when an anonymous visitor or HubSpot contact visits a specific URL on your website.
A single Visited URL event can be set to track up to 30 different URLs, and a single Clicked Element event can be set up to track up to 30 different clicked elements.
The instructions in this article are for the new custom behavioral events tool, which replaces the previous behavioral events tool. Any events created in the legacy tool will continue to work, and you can still manage and analyze those events in the legacy tool.
Legacy events cannot be migrated to the new events tool. Instead, it's recommended to recreate your legacy events in the new tool, as new custom events provide more flexibility with event properties. For example, with legacy events you'd need to create multiple events to track separate campaigns, but now a single custom behavioral event can track multiple campaigns.