Last updated: January 29, 2024
In your HubSpot CRM, objects represent business relationships and processes (e.g., contacts, deals). Each object has individual records which can be associated with records of other objects (e.g., Lorelai Gilmore is a contact associated with the company The Dragonfly Inn). On each record, information is stored in properties and interactions are tracked through activities. Every HubSpot account includes certain objects, properties, and activities by default, but depending on your subscription, you can also create custom properties and custom objects.
The data model overview displays the relationships between your account's unique objects, properties, and activities, which can help you better set up imports, reports, and automation moving forward. You can also view information about how your objects, activities, and properties are used.
The following objects and activities are included in the overview:
Please note: the objects displayed may vary based on your subscription. Learn more about what's included in your subscription in HubSpot's Product & Services catalog.
To access and navigate the data model overview:
Once you're familiar with your data model, learn how to manage your CRM database. If your account has an Operations Hub Professional or Enterprise subscription, you can also use the data quality command center to monitor your data quality.