Please note: Salesforce accounts that exist before the sync setting is enabled will only sync to HubSpot when they are manually imported to HubSpot or modified in Salesforce. These accounts will either sync with an existing HubSpot company with the same associated contacts, or create a new HubSpot company.
When does HubSpot create new accounts in Salesforce?
The Salesforce integration will create an account in Salesforce if the HubSpot company is associated with syncing contacts, or if a user has manually forced the HubSpot company to sync. A Salesforce account does not require an associated contact to create a company in HubSpot
When a company is created in HubSpot, the integration will automatically create a Salesforce account if one or more of the following criteria is met: