Build contact lead scores with AI

To build a lead score with AI insights, you can create contact engagement and fit scores with AI. When you create an AI score, your contacts are evaluated to train the AI model and generate recommended criteria and points based on your account's contact data.

To create a score with AI:

1. In your HubSpot account, click More, then navigate to Marketing > Lead Scoring. If More doesn't appear in your account, navigate to Marketing > Lead Scoring directly.
2. Click Create score with AI.
3. Select Contact [engagement/fit] score, then click Next.
4. Enter a name for the score.
5. Select the change in lifecycle stages that decides which contacts are evaluated (e.g., Subscriber to Sales Qualified Lead).
6. Select a timeframe within which to evaluate contacts (e.g., select 90 days to evaluate contacts that moved from Subscriber to Sales Qualified Lead in the past 90 days).
7. In the top right, click Create score. 
   
   
8. In the dialog box, click OK to confirm. You'll be brought to the score editor. Contact evaluation can take up to one hour, but you can exit the editor and monitor progress on the AI Evaluation column of the lead scoring index page.
9. Once evaluation is complete, click the name of the score to view and edit its details. 
10. Edit the score criteria and settings, then click Review and turn on.

Once the score is turned on, the score for each contact will appear in the corresponding score property. Learn how to view a record's score history.