Review and manage AEO recommendations

Use the Recommendations tab in AEO to identify and act on the content opportunities that may improve how often your brand is cited in answer engines. 

Recommendations are generated from citation patterns across your tracked prompts, showing which content types and channels answer engines consistently reference for your topics. 

After reviewing your recommendations, generate blog posts from identified gaps. Once completed, AEO tracks changes in brand mentions, visibility scores, and citation patterns over time so you can evaluate impact.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

Before working with AEO recommendations, review the requirements and considerations.

Understand requirements

• A Super Admin must toggle the following switches on in AI Settings:
• Give users access to generative AI tools and features
• CRM data
• Customer conversion data
• Files data
• Give users access to Breeze Assistant

Understand limitations & considerations

• To align SEO efforts with AI-driven visibility, review how to set up an analyze AEO and optimize content and improve brand visibility for AI.
• Answer engine responses change over time, so improvements may not appear immediately. Review results across multiple analysis cycles to evaluate impact.
• Completed recommendations remain associated with the prompts they affect. 

Understand how recommendations are generated

For each tracked prompt, AEO analyzes answer engine responses and extracts all cited sources. It then identifies patterns across those citations to determine the content and structural signals most commonly linked to a citation.

Pattern analysis includes:

• Frequently cited domains

• Common content formats (e.g., blog posts)

• Recurring themes and keywords

• Competitor presence

Recommendations are generated directly from these observed patterns and reflect what answer engines consistently reference for your tracked prompts. Each recommendation includes a content type, channel, and priority indicator. 

The following content and channel types may appear in recommendations:

Review and manage recommendations

1. In your HubSpot account, click More, then navigate to Marketing > AEO. If More doesn't appear in your account, navigate to Marketing > AEO directly.
2. Click the Recommendations tab.
3. Recommendations are organized in tabs at the top of the page. By default, all recommendations are displayed. To filter the recommendations, click the recommendation type:
   • All recommendations: view all available recommendations.
   • Owned content: create or update content on your own website.
   • Social amplification: engage with relevant Reddit threads and create LinkedIn or YouTube content based on citation trends.
   • Outreach: identify third-party publishers and sites where you can reach out to be included in their content. 
4. To add more filters, click the filter dropdown menu (e.g., Priority) at the top of the table and select your options (e.g., Medium).
5. In the recommendation table, review the following columns:
   • Content type: the type of content recommended (e.g., Video or Listicle).
   • Channel type: where the recommended content is applicable (e.g., Blog or YouTube). 
   • Recommendation type: the type of recommendation (e.g., Net new content or Update content).
   • Priority: the relative impact of the recommendation based on citation signal strength (e.g., High).
   • Status: the current progress of the recommendation (e.g., Not started or Done).
   • Citation lift: the projected increase in your citation rate if you act on the recommendation. Use this value to compare recommendations and prioritize the ones most likely to improve your AI visibility. 
   • Assignee: the user responsible for completing the recommendation.
6. To view more details for a recommended action, click the title of the recommendation.
   • In the right panel, view the recommendation details:
     • Suggested content: the suggested content to create. This includes the title, summary, target audience, and suggested keywords to use.
     • What's driving this recommendation: the analysis that was completed on your citations for tracked prompts. This includes associated prompts, content type distribution, and top citations identified.
   • To change the status of a recommendation, click the Change status dropdown menu and select a status (e.g., Mark as In Progress).
   • When finished, click X in the top right to close the recommendation details.
7. To change the status or assignee of multiple recommendations, select the checkbox next to each recommendation in the table. Then click the Change status or Change assignee dropdown menu and select a status (e.g., Dismiss) or assignee.

Generate blog posts from recommendations with content agent

After reviewing your AEO recommendations, generate blog posts to turn identified content gaps into drafted blog content aligned with your brand. Once generated, review and refine the post in the blog editor, or copy the generated content into your external blog.

Please note: if you're a Super Admin, you can opt your account into the Content Agent: Create a blog post from an AEO recommendation beta.

1. In your HubSpot account, click More, then navigate to Marketing > AEO. If More doesn't appear in your account, navigate to Marketing > AEO directly.
2. Click the Recommendations tab.
3. At the top of the page, click the Owned content tab.
4. In the Title column, Click Generate blog post for a recommendation.
5. If you haven’t set up your brand voice, in the dialog box, click Add writing samples. Then, upload a file or paste a writing sample that uses your brand voice. Learn how to set up brand voice.
6. Click the Blog dropdown menu and select the blog where the blog post should be created.
7. Click Generate blog post.
8. After the content is generated, click Open in editor to review and customize the blog post.
   • If your blog is hosted outside of HubSpot, click the copy icon to copy and paste the generated content to your external blog.
9. In the content editor, click Publish in the top right to take the post live.

Understand how content agent generates a blog post

After you click Generate blog post, the agent processes your request in several phases. Generation may take a few minutes, and you’ll receive an in-app notification and email when the draft is ready.

• Research: the agent gathers the following inputs to generate the draft.

  • Brand voice, ideal customer profiles (ICPs), and product details from your brand identity data.
  • Existing blog post titles to prevent duplicate topics.
  • AEO recommendation history to build on previously accepted recommendations while excluding dismissed recommendations.
  • Keyword volume and difficulty data.
  • Web pages that reference your brand, identified through web search.
  • Competitor positioning and audience profiles, identified through web search.
  • The selected recommendation’s topic, format, audience, and goals.

• Generate: the agent drafts the blog post.

  • Defines the article structure and format (e.g., listicle, comparison, how-to, or guide).
  • Generates the title, body content, and meta description.
  • Incorporates keywords, answer-first sections, FAQ coverage, and relevant brand references.

• Refine: the agent improves the draft in two steps.

  • Aligns the content’s tone, vocabulary, and sentence structure with your brand voice.
  • Adds and verifies relevant internal and external links, excluding competitor domains.

• Validate: the agent evaluates the draft before delivery.

  • Scores content using a quality rubric.
  • Confirms formatting and content requirements, such as title length, meta description length, link requirements, and formatting consistency.
  • Reviews audience targeting, brand integration, and use of verifiable sources.

If the blog post draft doesn’t meet the quality threshold, content agent may refine and validate the draft up to two times before delivery.