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Create a custom social publishing schedule

Last updated: October 13, 2020

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

HubSpot's social tool gives you the option to post social posts immediately, at a custom time, or on a default publishing schedule. In addition, you can create a custom publishing schedule to easily schedule your social posts based on when you anticipate getting the most engagement.

Please note: ensure that your account time zone is correct before determining the optimal times to schedule your social posts or setting up your custom social publishing schedule.

Determine the optimal times to schedule your social posts

To get a better sense for which times work best for publishing your social posts, you can review your Top Posts report and the data on the Published tab of your Social dashboard.

Review your Top Posts report

You can check the Top Posts report to get an overview of the publish times of your top ten social posts:

  • In your HubSpot account, navigate to Marketing > Social.
  • At the bottom of the page, review the Top Posts report. You can click the Filter by dropdown menu to filter the posts by most interactions, most impressions, most clicks, or most shares.
  • To view the post time of one of your top posts, click on the post. In the side panel, take note of the publish time below the content of your post.


Analyze and filter your published social posts

If you're looking to get more data on optimal publish times based on all your social posts, you can filter and review publish times on your Social dashboard:

  • In your HubSpot account, navigate to Marketing > Social.
  • In the upper left of the table, leave the account filter set to All accounts and campaign filter set to All campaigns.

HubSpot Help article screenshot

  • At the top of the table, click the Clicks column header to sort your published social posts by the number of clicks received.
  • Review the Time column to see the date and time each post was published. Write down the publish times of the 10 most frequently clicked posts to determine what time of day works best.

  • You can also choose to factor in social posts that generated high interactions, such as likes and comments. If you do, write down the publish times of the 10 social posts with the most interactions and clicks instead.


Set up your custom social publishing schedule

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Settings tab.
  • Click the Publishing tab.
  • Hover over a day you want to add a publish time to, then click Add time.
  • In the dialog box, reference the publish times previously written down and select a time and any additional days of the week you want this time to apply to. When you're done, click Apply.

  • To delete an existing publish time, hover over the time and click the trash can icon delete.
  • To vary your publish times so that posts are published within 10 minutes (before or after) of the scheduled time, click to toggle the Publish like a human switch on.