When you create a social post in HubSpot, any image or video you include in your post should adhere to specific requirements, such as file size and aspect ratio. The recommendations for image and video for each network are listed below.
X
Images
Your image will be automatically scaled when a user expands a post, or when displayed in your gallery.
- Supported file types: GIF, JPEG, or PNG. BMP and TIFF files are not supported.
- Maximum image size: 5 MB.
- Maximum GIF size: up to 5 MB on mobile devices and up to 15 MB on web.
Learn more about X image requirements in X's Help Center.
Videos
- Minimum resolution: 32 x 32 pixels.
- Maximum resolution: 1920 x 1200 (and 1200 x 1900).
- Aspect ratios: 1:2.39 - 2.39:1 range (inclusive).
- Maximum frame rate: 40 fps.
- Maximum bitrate: 25 Mbps.
Learn more about X image requirements in X's Help Center.
LinkedIn
Images
It’s recommended to use images larger than 552 (width) x 276 (height) pixels. Once images are uploaded, they cannot be resized.
- Maximum file size: 5 MB.
- Aspect ratio: 3:1 to 2:3 (width/height). If the ratio is larger, the image will be centered and cropped.
Learn more about LinkedIn image recommendations in LinkedIn's Help Center.
Videos
- Minimum file size: 75 KB.
- Maximum file size: 5 GB.
- Video duration: 3 seconds to 10 minutes.
- Resolution range: 256 x 144 to 4096 x 2304 pixels.
- Aspect ratio: 1:2.4 - 2.4:1.
- Frame rates: 10 fps - 60 fps.
- Bit rates: 192 kbps - 30 Mbps.
Learn more about LinkedIn video requirements in LinkedIn's Help Center.
Facebook
Images
For Facebook posts, it’s recommended to use images that are at least 1200 x 630 pixels for high resolution devices. The minimum image size for Facebook posts is 200 x 200 pixels.
| Image specifications |
Facebook posts |
Facebook stories |
| Files types |
JPEG or PNG. |
JPEG or PNG. TIFF files are not supported. |
| Maximum file size |
8 MB |
10 MB |
| Maximum number of images per post |
20 |
1 |
Learn more about Facebook image requirements in Facebook's developer documentation.
Videos
| Video specifications |
Facebook posts |
Facebook stories |
| Files types |
MP4, MOV, or GIF |
MP4 (recommended) |
| Recommended resolution |
1440 x 1800 pixels |
1080 x 1920 pixels |
| Recommended aspect ratio |
4:5 |
9:16 |
| Minimum file size |
500 pixels wide |
540 x 960 pixels |
| Duration |
1 second to 2 minutes |
3 to 60 seconds |
| Maximum number of videos per post |
1 |
1 |
Learn more about Facebook story requirements in
Facebook's developer documentation.
Instagram
Images
Learn more about Instagram image requirements in Facebook's developer documentation.
Videos
- Supported file types: MP4, MOV, or GIF.
- Recommended resolution: 1440 x 1800 pixels.
- Minimum width: 500 pixels.
- Maximum file size: 30 MB.
- Recommended aspect ratio: 4:5.
- Duration: 1 to 60 seconds.
Social
Marketing Hub
Professional, Enterprise
