By default, HubSpot shortens all links shared within social posts to 23-character "hubs.ly" tracking links when the post is published.
HubSpot automatically adds tracking parameters to URLs (utm_content, utm_medium, and utm_source) to track traffic metrics back to the original post. Custom tracking URLs are not supported in social posts published through HubSpot.
While some social networks track multiple interactions with a post as a click, HubSpot only tracks direct clicks to the shortened URL as a click.
The 280-character limit for Twitter posts includes URLs, so if you are including a link, your effective character limit is 257. The character count within the social publishing tool will automatically adjust for the shortened link once a URL is added, but the link itself will not appear shortened until your post is scheduled or published. Images also count as links for this purpose, so including an image in your post will also use 23 characters.
Please note: HubSpot will always automatically shorten links shared within social posts using the "hubs.ly" domain unless you have connected your own Bitly account. The automatic link shortening cannot be turned off.