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Add alt text to an image

Last updated: May 27, 2021

Applies to:

All products and plans

Images can make it difficult for search engines and visitors using screen readers to understand your content. To resolve this issue, add alt text to images that describes their appearance and content. This will improve the accessibility and SEO of your site. Learn more about website accessibility in our developer documentation

By default, an image's alt text is set to its file name in the files tool

Please note: adding alt text to an image does not add title text. Alt text affects search engine rankings and accessibility, while title text appears when a visitor hovers over the image. 

Add alt text to an image in a rich text module on a page, post, or article


  • Click Apply to save your changes. 
  • In the top right, click Update or Publish to set your changes live. 

Add alt text to an image in an email or drag and drop area on a page

  • In your HubSpot account, navigate to your website pages, landing pages, or email.
  • Hover over the page or email you want to update and click Edit.
  • In the content editor, click the image module that contains your image. 
  • In the sidebar editor, enter your Alt text in the Alt text field. add-alt-text-to-image-module
  • Save your changes:
    • In the page editor, click Apply changes.  To set your changes live, click Update or Publish in the top right.
    • In the email editor, click Save in the top left.