In your HubSpot account, click the settingssettings icon in the main navigation bar.
In the left sidebar menu, navigate to Website > Pages.
In the Site header HTML section, paste the global site tag snippet. If you are already using a global site tag from Google Analytics, learn more about adapting it for Google Ads in Google's documentation.
In the bottom left, click Save to apply your changes.
Add the event snippet to conversion pages
Please note: all users can edit the head HTML of website pages. Only users in accounts with CMS Hub Professional or Enterprise, or Marketing Hub Professional or Enterprise, can edit the head HTML of landing pages.
Navigate to your content:
Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
Hover over a page and click Edit.
Click theSettingstab, then clickAdvanced Options.
In theHead HTMLsection, paste the event snippet.
In the top right, clickUpdate or Publish to take your changes live.
Landing PagesBlogAccount SettingsWebsite Pages
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