Skip to content
Landing Pages

Track conversions in Google Ads with a global site tag

Last updated: February 17, 2022

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Starter, Professional, Enterprise
Legacy Marketing Hub Basic

To track conversions on HubSpot-hosted pages in Google Ads, you can add a global site tag to the head HTML of your pages. To work with ads data primarily in HubSpot, connect your Google Ads account and install the Google Ads pixel instead. 

In addition to the global site tag, you should add the event snippet to the head HTML of any thank you pages you want to track conversions for. 

Please note: if you manually include the global site tag in your head HTML, you should not install the Google Ads pixel through HubSpot. Otherwise, the pixel will fire twice and may lead to inconsistent data.

Add the global site tag to all pages

  • Copy the global site tag snippet from your Google Ads account
  • In your HubSpot account, click the settings settings icon in the main navigation bar.

  • In the left sidebar menu, navigate to WebsitePages.

  • In the Site header HTML section, paste the global site tag snippet. If you are already using a global site tag from Google Analytics, learn more about adapting it for Google Ads in Google's documentation

add-global-site-tag-to-all-pages

  • In the bottom left, click Save to apply your changes.

Add the event snippet to conversion pages

  • Navigate to your content:

    • Website Pages: In your HubSpot account, navigate to Marketing > Website > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Marketing > Landing Pages.
  • Hover over a page and click Edit

  • Click the Settings tab, then click Advanced Options.

  • In the Head HTML section, paste the event snippet. 

add-event-snippet-to-conversion-pages

  • In the top right, click Update or Publish to take your changes live.
Was this article helpful? *
This form is used for documentation feedback only. Learn how to get help with HubSpot.