Last updated: January 17, 2025
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To track conversions on HubSpot-hosted pages in Google Ads, you can add a global site tag to the head HTML of your pages. To work with ads data primarily in HubSpot, connect your Google Ads account and install the Google Ads pixel instead.
In addition to the global site tag, you should add the event snippet to the head HTML of any thank you pages you want to track conversions for.
Please note: if you manually include the global site tag in your head HTML, you should not install the Google Ads pixel through HubSpot. Otherwise, the pixel will fire twice and may lead to inconsistent data.
Add the global site tag to all pages
- Copy the global site tag snippet from your Google Ads account.
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In your HubSpot account, click the settings icon in the top navigation bar.
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In the left sidebar menu, navigate to Content > Pages.
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In the Site header HTML section, paste the global site tag snippet. If you are already using a global site tag from Google Analytics, learn more about adapting it for Google Ads in Google's documentation.
- In the bottom left, click Save to apply your changes.
Add the event snippet to conversion pages
Please note: all users can edit the head HTML of website pages. Only users in accounts with Content Hub Professional or Enterprise, or Marketing Hub Professional or Enterprise, can edit the head HTML of landing pages.
- Navigate to your content:
- Website Pages: In your HubSpot account, navigate to Content > Website Pages.
- Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
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Hover over a page and click Edit.
- In the content editor, click the Settings menu and select Advanced.
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In the Additional code snippets section of the dialog box, paste the event snippet in the Head HTML box.
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To take your changes live, click Publish or Update in the top right.
