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Track conversions in Google Ads with a global site tag

Last updated: April 12, 2024

Available with any of the following subscriptions, except where noted:

All products and plans

To track conversions on HubSpot-hosted pages in Google Ads, you can add a global site tag to the head HTML of your pages. To work with ads data primarily in HubSpot, connect your Google Ads account and install the Google Ads pixel instead. 

In addition to the global site tag, you should add the event snippet to the head HTML of any thank you pages you want to track conversions for. 

Please note: if you manually include the global site tag in your head HTML, you should not install the Google Ads pixel through HubSpot. Otherwise, the pixel will fire twice and may lead to inconsistent data.

Add the global site tag to all pages

  • Copy the global site tag snippet from your Google Ads account
  • In your HubSpot account, click the settings settings icon in the top navigation bar.

  • In the left sidebar menu, navigate to ContentPages.

  • In the Site header HTML section, paste the global site tag snippet. If you are already using a global site tag from Google Analytics, learn more about adapting it for Google Ads in Google's documentation


  • In the bottom left, click Save to apply your changes.

Add the event snippet to conversion pages

Please note: all users can edit the head HTML of website pages. Only users in accounts with Content Hub Professional or Enterprise, or Marketing Hub Professional or Enterprise, can edit the head HTML of landing pages.

  • Navigate to your content: 
    • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
  • Hover over a page and click Edit

  • In the content editor, click the Settings menu and select Advanced.
  • In the Additional code snippets section of the dialog box, paste the event snippet in the Head HTML box.


  • To take your changes live, click Publish or Update in the top right.

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